SUPER BOWL LX BRINGS CELEBRITY REUNIONS AND A FRESH WAVE OF NOSTALGIA

3. 2. 2026 | 2 min read Celebrity-packed Super Bowl ads aren’t new, but for Super Bowl LX, some brands are leaning into something even more familiar: Cast reunions that tap directly into pop-culture memory.

ADS GRABBING AND SUSTAINING ATTENTION ARE THE KEY TO BUSINESS SUCCESS

20. 7. 2025 | 6 min read Consumer attention matters more than ever. People are bombarded with thousands of ads and messages daily—and most get ignored. In a world of endless distractions, advertisers’ ability to grab and sustain attention is the key to driving real brand impact. Interesting insights in this regard came from the 2025 Uber Advertising Attention study, which focused on the ability of ads within the Uber app to capture attention.

BRANDS DON’T NEED A MAGIC WAND TO SUCCEED IN BUSINESS — THEY’RE PERFECTLY HAPPY WITH HARRY POTTER

2. 5. 2025 | 8 min read Harry Potter and his magical world are symbols of the magic and fantasy behind the reality of everyday life. The idea that even an ordinary person could belong to the world of magic is appealing and inspiring to many people. But that’s not the only thing that attracts advertisers to the Harry Potter phenomenon. In particular, they are allured by strong themes such as friendship, courage, the battle between good and evil, loyalty and acceptance of difference. Brands that bet on the famous franchise can disarm the competition even without the famous Expelliarmus spell!

WHEN THE BREAK IS AS MUCH FUN AS THE GAME. WHAT WAS THE HIGHLIGHT OF THIS YEAR’S SUPER BOWL COMMERCIAL BREAK?

17. 2. 2025 | 14 min read Super Bowl LIX once again attracted the attention of not only sports fans but also advertising professionals from around the world. Prices for 30 seconds of ad space reached all-time highs this year, and once again, we could watch campaigns from big brands and smaller players who took advantage of the opportunity to reach more than 126 million viewers. Whether it was funny spots, emotional messages or controversial messages, Super Bowl LIX confirmed its status as the advertising event of the year, leaving no one indifferent in the marketing world.

SUPER BOWL: A FINAL WHERE SPONSORS DON’T CUT BUDGETS

6. 2. 2025 | 5 min read This year again, the live coverage of the American National Football League finals will be accompanied by commercials featuring big names. The price of a half-minute ad space has reached a new record.

SUPER BOWL ONLINE: THE BEST ADS IN ONE PLACE

5. 2. 2025 | 8 min read MAM presents a roundup of the spots vying for viewers' attention during the advertising show of the year. See who will score the advertising touchdown at Super Bowl LIX.