COMCAST ADVERTISING SURVEY FINDS AI USE HIGH, TRUST LOW AMONG ADVERTISERS

24. 1. 2026 A majority of advertising professionals say artificial intelligence is reshaping TV advertising, but many have yet to see measurable results, according to new research released Jan. 22 by Comcast Advertising. The 2026 “Comcast Advertising Report” includes data from a survey conducted in November 2025 with 216 brand and agency respondents. Of those surveyed, 77 percent said… Continue reading COMCAST ADVERTISING SURVEY FINDS AI USE HIGH, TRUST LOW AMONG ADVERTISERS