THE GRAND FINALE OF THE ROUND-THE-WORLD TV ADVERTISING JOURNEY: WORLD RECORDS AND CURIOSITIES

14. 9. 2023 | 8 min read Our summer trip around the world in search of TV advertising is over. Let’s take a look at the ads that have earned a spot in the Guinness World Records or are so peculiar that they have crossed not only country borders but also the earth’s borders. Yes, you guessed right, we will take a look into space. THE FIRST TV AD IN THE WORLD WITH A CZECH FOOTPRINT We have already written about the world’s first television advertisement for Bulova watches, which aired on 1 July 1941 on WBNT, in an article about TV advertising in the USA. However, you may not know that Czechia, or rather a Czech native, has a share in this first spot. In 1875, during the golden era of industrial development in America, a Czech immigrant Josef Bulova (born in Louny) opened a jewellery shop in the centre of New York. Soon after, he began to produce his own watches with his name on the dial. And it was at that moment that the history of a global brand started. Bulova’s watches not only made it to the moon but were also the first product ever to be featured in a television ad.

TV ADVERTISING IN THE PHILIPPINES: CATCHY SONGS, HUMOUR AND STORIES REFLECTING THE LIVES OF ISLANDERS

6. 9. 2023 | 8 min read The Philippine advertising scene is as diverse as the 7,641 islands that make up the archipelago. There are more than 80 different - still living - languages and dialects. The market is a mix of diverse cultures influenced by traditional and western practices, making advertising in the Philippines a truly unique adventure. Welcome to the colourful realm of television advertising in the Philippines. A BIT OF HISTORY Television was introduced in the Philippines by Judge Antonio Quirino, younger brother of former President Elpidio Quirino, on 23 October 1953. Imported television advertisements were used until 1960. The first local television advert aired in 1960 was for Tide washing powder. In 1966, when Philippine television switched from black-and-white to colour, the first colour television ad also appeared, with the first advertiser being Colgate-Palmolive.

TV ADVERTISING IN BRAZIL: SEDUCTIVE FEMALE BODIES, DIVINE PELÉ, AND CARNIVAL IN A HIGHLY CREATIVE PACKAGE

29. 8. 2023 | 10 min read Brazilians are creative, sensual, musical and are known for their good mood. No wonder their love of life and cheerful nature are mirrored in their advertisements. They are a reflection of the local people, their behaviour and their lives.

SWEDISH TV ADVERTISING: THE LONGEST ADVERTISING SERIES AND A FOCUS ON GENDER EQUALITY AND CHILD PROTECTION

20. 8. 2023 | 10 min read Where can you find an alcohol ad that discourages drinking? In sweden, of course! This country is just perfectly doing things its own way. Viewers had to wait a long time for tv advertising. But the swedes have quickly caught up and their ads are among the world’s best. The beginnings of TV broadcasting in Sweden and delayed TV advertising The birth of television broadcasting in Sweden dates back to 1956, when the first television station TV1 was established. In 1966, the first testing colour broadcasts were run, and in 1970 regular colour broadcasting was launched. For a long time, there was only one television channel. TV2 was launched in December 1969, and only a few months later broadcasting in colour started. The full-screen commercial TV4 was launched in 1992.

TELEVISION ADVERTISING IN MALAYSIA: A SIMPLE PRESENTATION BUT A POWERFUL, EMOTIONAL STORY

15. 8. 2023 | 11 min read Malaysia, with its multicultural environment and ethnic diversity, is a uniquely cosmopolitan country that manages to bring together diverse communities through shared forms of art and culture. All Malaysians place great emphasis on the values associated with the Malaysian lifestyle and therefore celebrate all festivals exuberantly. For example, the Hari Raya holiday could easily be compared with the American Super Bowl in terms of television advertising. Those who do not advertise during Hari Raya seem to be invisible. History of television broadcasting in Malaysia The television industry is a multi-billion-dollar business in Malaysia. Television has long been one of the most important media there. Malaysian television broadcasting was first launched on 28 December 1963. It was a single, black-and-white network known as Rangkaian Pertama (Channel One in English). Six years later, at the end of 1969, Rangkaian Dua (Channel Two in English) was launched, providing information, entertainment, and education.

TV ADVERTISING IN NEW ZEALAND: EMPHASIS ON NATIONAL IDENTITY AND PROMOTION OF MAORI CULTURE

9. 8. 2023 | 12 min read Would you like English or Maori? In a country with the Maori name Aotearoa, which means “land of the long white cloud”, you can choose. New Zealand’s ads focus on national identity, are heartfelt and reflect the kiwis, Their character, and their unique world.

TV ADVERTISING IN INDIA: BOLLYWOOD CELEBRITIES EARN MORE FROM ADVERTISING THAN FROM FILMING

3. 8. 2023 | 9 min read The world’s second largest TV market. A country where advertising is based on celebrities, who are looked up to as deities. Where the most common language is English, but many population groups don’t speak it. Where, despite the prevalence of vegetarians and sanctity of the cow, the McDonald’s brand has caught on. A country where the chosen ones live in modern western-style residencies, brimming with luxury, but those born in the “wrong” caste survive in shacks in abject poverty. This is India, a land of contrasts. Let’s see what specifics define Indian advertising. IN THE BEGINNING, THERE WAS CLOTHING The very first black and white television advertisement in India was aired on January 1, 1976 (some sources say 1978) and it was for Gwalior Suitings garments. Unfortunately, the footage is not available. However, this is not true of the first colour advertisement. The colour spot, which lasted a full 100 seconds, is highly reminiscent of a Bond parody. It concentrates everything you might think of in connection with an action movie (in this case, an ad) - knife throwing, leopard, python, swords, shooting, murder, kidnapping, helicopter, sensuality, suspense, speedboat. It would probably make Agent 007's own chin drop:

TV ADVERTISING IN JAPAN: ECCENTRIC SPOTS FULL OF CELEBRITIES, ANIME AND FANTASY – COLOURFUL, CRAZY, FUN – AND COMPLETELY DIFFERENT

27. 7. 2023 | 9 min read Japanese TV commercials are so quirky they are a world unto themselves. And they’re so famous that they’ve even been parodied in the Simpsons series. But as well as being noisy and colorful, they also offer a glimpse into the Japanese soul. They reflect traditional Japanese culture and a deep respect for consumers.

SPORT AND SOCIAL ISSUES: TV ADVERTISING IN GERMANY TAKES A MORE SERIOUS TURN

24. 7. 2023 | 10 min read Not only discipline and organization, but also a specific humor, a love of sport and, above all, an intrinsic need to solve social problems. All of this is reflected in the German ads, which react very sensitively and emotionally to the current difficult situation and interpersonal relationships.

THE DRIEST HUMOR, THE MOST TOUCHING STORIES AND THE BEST CHRISTMAS COMMERCIALS. THAT’S TV ADVERTISING IN THE UK

12. 7. 2023 | 9 min read UK TV spots are winning awards around the worlds. And rightfully so. British creatives are pouring out some interesting ideas and are able to play both the poignant and the humorous notes. This is evidenced by the large number of awards that British brands took home from this year’s Cannes Lions 2023 International Festival of Creativity.

TV ADVERTISING IN THE USA: HUMOUR, CELEBRITIES AND THE SUPER BOWL

4. 7. 2023 | 9 min read Nearly 124 million TV households, more than 14,000 advertising agencies, tens of billions of dollars invested in broadcast advertising, and the Super Bowl as a gold mine for TV spots. The USA just thinks big. Let us take a look at TV advertising in the United States in the past and today. Do you know what works for american viewers?

FROM NEW YORK TO MANILA: TV ADVERTISING AROUND THE WORLD

1. 7. 2023 | 6 min read The summer season is here together with the time to fulfil the desire to explore mysterious distant places, new cultures and customs. For most people, summer is a time when the gateway to a world of experiences far beyond our everyday lives opens. We do not stay at home either. In our summer series of articles, we will travel around the world to explore TV advertising and its specifics in different countries to get inspired by original approaches to creating TV ads that can bring new, uncommon creative elements to our own campaigns.