PEOPLE LOSING TRUST IN SOCIAL MEDIA AS DISINFORMATION SPREADS

30. 7. 2025 | 2 min read The trust gap between legacy media and social media is growing, as disinformation, fake news, and a lack of regulation knocks people’s confidence in creator-led content, research finds.

BRAND LOVE SCALES—SO STOP SETTLING FOR BEING LIKED

29. 7. 2025 | 4 min read Here’s the brutal truth: Being liked by your customer isn’t enough. It never was.

WHY A BRAND’S CSR REPUTATION SHOULD DETERMINE ITS USE OF AI

30. 6. 2025 | 4 min read Researchers test the extent to which a brand’s reputation for social good balances out the negative associations of using AI-generated ads

STUDY EU: BROADCASTER CONTENT REMAINS TOP CHOICE IN EUROPE AND US

1. 4. 2025 | 4 min read A new report has found 59% of connected TV users begin their journey with broadcaster-produced content when they switch on TV.

STUDY USA. POSITIVE AD ENVIRONMENTS BOOST PERFORMANCE AND CONSUMER INTENTION

29. 3. 2025 | 3 min read Ads on a positively viewed platform are more effective regarding purchase intent, brand favorability and preference, according to the latest research from MAGNA and Pinterest.

MULTISCREEN TV’S ‘WINNING HAND’: PERFORMANCE + TRANSPARENCY = BUSINESS SUCCESS

26. 3. 2025 | 5 min read Multiscreen TV: Smart, Strategic and Seriously Effective Marketers are constantly seeking ways to maximize impact, build trust and drive measurable business outcomes. The solution isn’t a gamble – it’s a sure bet when making a strategic investment in multiscreen TV. With its professionally produced content, unmatched audience engagement and brand-safe environment, multiscreen TV delivers results that brands can bet on.

27. 1. 2025 | 5 min read Trust in advertising has risen from 36% to 39% over the past 12 months, primarily driven by young people, according to new research from the Advertising Association (AA).

TRUST IN ADVERTISING RISES IN 2024, DRIVEN BY YOUNGER PEOPLE

22. 1. 2025 | 4 min read Trust in advertising has risen from 36% to 39% over the past 12 months, primarily driven by young people, according to new research from the Advertising Association (AA).

WHY TV ADVERTISING STILL RULES BRAND-BUILDING

24. 10. 2024 | 7 min read Quick—name the biggest brands you know. Coca-Cola. Apple. Amazon. Besides being massively famous, what else do these brands have in common?

WHY LINEAR AND CONNECTED TV ARE BETTER TOGETHER

2. 8. 2024 | 6 min read Peanut butter and jelly. Movies and popcorn. Road trips with the windows down, music blasting. Some things are just better together. Including linear and Connected TV advertising.

KIM PORTRATE: TV OFFERS A BEACON OF STABILITY IN A TIME OF TECHNOLOGICAL TURBULENCE

15. 7. 2024 | 3 min read Between impending privacy changes, the deprecation of cookies and the impact of AI, digital advertising is heading into a future more unpredictable than ever before. Amid all the turbulence, TV offers stability, brand safety and a reliable return on investment, despite market-wide disruption, says Kim Portrate, CEO at ThinkTV.

STUDENTS GET THEIR NEWS MOST OFTEN FROM THE NET, BUT THEY TRUST READING THE MOST

21. 2. 2024 | 4 min read The level of information among high school students is declining, with social networks remaining the main source for receiving information. However, fewer students use them as a source of information than four years ago. They have the highest trust in information from public service television, but a full 37% of students place their trust in news on commercial television, such as Nova and Prima.

GET IN LINE: WHY 2024 WILL BE THE YEAR OF LINEAR

16. 2. 2024 | 6 min read This year, the pendulum will swing back towards talent from technology as this industry rediscovers what made it special, writes the editor-in-chief.

WHY TV IS STILL AT THE HEART OF EFFECTIVENESS

22. 1. 2024 | 4 min read Peter Field: why tv is still at the heart of effectiveness

MOST PEOPLE ARE IN FAVOR OF RESTRICTING MEDIA THAT SPREAD MISINFORMATION

17. 4. 2023 | 3 min read The majority of Czech citizens are in favor of restricting media that deliberately spread misinformation, according to research by CEDMO Trends at Charles University.

WHAT WE LEARNT AT FUTURE TV ADVERTISING FORUM CANADA – CONFIDENCE IN TV IS RETURNING

25. 9. 2018 | 12 min read The ad-supported TV industry in Canada is moving fast to provide the data-driven environment that advertisers want, including more defined audience planning and better attribution to prove the value of television buying. The stand-out message from Future TV Advertising Forum 2018 was that Canadian TV has its self-confidence back, with a better product to ‘sell’ to advertisers.