STUDENTS GET THEIR NEWS MOST OFTEN FROM THE NET, BUT THEY TRUST READING THE MOST

21. 2. 2024 The level of information among high school students is declining, with social networks remaining the main source for receiving information. However, fewer students use them as a source of information than four years ago. They have the highest trust in information from public service television, but a full 37% of students place their trust in… Continue reading STUDENTS GET THEIR NEWS MOST OFTEN FROM THE NET, BUT THEY TRUST READING THE MOST

GET IN LINE: WHY 2024 WILL BE THE YEAR OF LINEAR

16. 2. 2024 This year, the pendulum will swing back towards talent from technology as this industry rediscovers what made it special, writes the editor-in-chief. Happy New Year. Shall we, the media and advertising community collective, make a joint resolution for 2024? Here’s my idea — let’s ban the word “digital” in the context of media. I’m not… Continue reading GET IN LINE: WHY 2024 WILL BE THE YEAR OF LINEAR

WHY TV IS STILL AT THE HEART OF EFFECTIVENESS

22. 1. 2024 Peter Field: why tv is still at the heart of effectiveness Peter Field is well known for his effectiveness research and insightful presentations, but his keynote at the 2023 Future of TV Advertising (FTVA) Global conference was among his most impassioned. Using the latest data gleaned from the IPA’s global Effectiveness Award submissions, Field laid… Continue reading WHY TV IS STILL AT THE HEART OF EFFECTIVENESS

MOST PEOPLE ARE IN FAVOR OF RESTRICTING MEDIA THAT SPREAD MISINFORMATION

17. 4. 2023 The majority of Czech citizens are in favor of restricting media that deliberately spread misinformation, according to research by CEDMO Trends at Charles University. The majority of people, more specifically 70 percent, consider it right for the state to restrict or limit media that spread false or manipulative information. At the same time, however, almost… Continue reading MOST PEOPLE ARE IN FAVOR OF RESTRICTING MEDIA THAT SPREAD MISINFORMATION

WHAT WE LEARNT AT FUTURE TV ADVERTISING FORUM CANADA – CONFIDENCE IN TV IS RETURNING

25. 9. 2018 The ad-supported TV industry in Canada is moving fast to provide the data-driven environment that advertisers want, including more defined audience planning and better attribution to prove the value of television buying. The stand-out message from Future TV Advertising Forum 2018 was that Canadian TV has its self-confidence back, with a better product to ‘sell’ to… Continue reading WHAT WE LEARNT AT FUTURE TV ADVERTISING FORUM CANADA – CONFIDENCE IN TV IS RETURNING