NEW BRAND MEASUREMENT LINKS MARKETING AND FINANCIAL METRICS

In the following interview, Mary Kyriakidi of Kantar explains a new approach to brand measurement that delivers daily, AI-assisted data and transforms marketing into a strategic decision-making asset. Thanks to the opportunities created by new methods and technologies, brand measurement is shifting from passive monitoring to proactive, predictive measurement. According to Kantar’s Mary Kyriakidi, who… Continue reading NEW BRAND MEASUREMENT LINKS MARKETING AND FINANCIAL METRICS