WHAT IS HAPPENING TO CONSUMERS? THE ERA OF EMOTIONAL OUTSOURCING HAS ALREADY BEGUN

24. 3. 2026 | 5 min read The SXSW 2026 conference demonstrated that, alongside the impact of artificial intelligence on business, a less visible transformation is also taking place within people themselves. Their relationships, language and the way they seek connection are changing. As a result, the audience that brands have traditionally targeted is also changing, summarises Alex Turtschan from the media agency Mediaplus.

CNN PRIMA NEWS TO LAUNCH AN OFFENSIVE FOR ELECTION COVERAGE IN AUGUST

2. 7. 2025 | 10 min read CNN Prima News is planning the most extensive election coverage for this year’s parliamentary elections. At the same time, it is undergoing a digital transformation aimed at achieving maximum reach across domestic news platforms.

THANKS TO DIGITAL, CME CHANGES ITS REVENUE STRUCTURE AND CONTINUES ITS TRANSFORMATION

2. 5. 2025 | 15 min read The media group CME, which includes the Czech TV Nova, is continuing its digital transformation, gradually changing the structure of its revenues. However, in the countries where it operates, it does not apply a purely centralised strategy, explains Klára Brachtlová, Deputy CEO of the CME group.

PRIMA CREATES ITS OWN CREATIVE DIVISION, REPLACES STUDIO DEPARTMENT

31. 3. 2025 | 3 min read The creation of an in-house creative division within the Prima Group's marketing team is expected to bring financial and time savings and reflect the transformation of the formerly television group into a comprehensive media house. The cooperation with Studio Department is coming to an end.