LABUBU: A PHENOMENON THAT HAS CONQUERED THE MARKET AND SOCIAL NETWORKS FROM ASIA

15. 8. 2025 Labubu toys are conquering the world. Even stars such as Rihanna, Dua Lipa and David Beckham share photos with them. And the manufacturer’s sales are soaring. They’re a bit like monkeys, but instead of a cute smile, they have a creepy look on their lips. Still, almost everyone wants them, and people are willing to… Continue reading LABUBU: A PHENOMENON THAT HAS CONQUERED THE MARKET AND SOCIAL NETWORKS FROM ASIA

STUDY USA: BLIND BOXES ARE EFFECTIVE FOR GETTING PEOPLE TO BUY STUFF, FINDS STUDY

31. 7. 2025 People looking for hard-to-find Labubu dolls will be familiar with blind boxes – when it’s unclear which doll you’ll get – and now there’s scientific research to prove that combining this mystery with perceived scarcity can be effective in motivating people to buy. The study – conducted in China and published by Elsevier – makes… Continue reading STUDY USA: BLIND BOXES ARE EFFECTIVE FOR GETTING PEOPLE TO BUY STUFF, FINDS STUDY

LABUBU: WHAT DOES THAT MEAN?

17. 7. 2025 Trends and fads, especially around single products, can make money – but whether they point to something significant about the world (or about how to do business in the world) is much trickier; Labubus are one such fad that invites our consideration – Kantar trend analysis explores the deeper meanings of the toys’ rise. Why… Continue reading LABUBU: WHAT DOES THAT MEAN?

OF TOYS LAST YEAR, THE LEGO BRAND ADVERTISED THE MOST

10. 2. 2025 In the games and toys segment, Lego was the largest advertiser last year. The Lego brand was the largest advertiser in the games and toys segment last year, investing over 485 million crowns in advertising, according to list prices. It was followed closely by Bamboo and Spin Master. This is according to the advertising monitoring… Continue reading OF TOYS LAST YEAR, THE LEGO BRAND ADVERTISED THE MOST

LEGO TO BRING TOYS TO EASTER

3. 2. 2025 LEGO, the Danish toy group, is planning to introduce a range of products for Easter next year, but its marketing activity will be nuanced to allow for consumers’ different approaches to the occasion in different markets. Easter is associated with chocolate and rabbits in many markets, but LEGO’s research found distinct attitudinal differences in Germany… Continue reading LEGO TO BRING TOYS TO EASTER