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WORLD TELEVISION DAY AND HIGHLIGHTS ITS IMPORTANCE AS A MEDIUM THAT SIGNIFICANTLY IMPACTS PEOPLE’S LIVES AND ADVERTISERS’ BUSINESS SUCCESS
21. 11. 2025 | 3 min read World Television Day, which falls on 21 November, aims to highlight the contribution of television as a symbol of communication and global connectivity between people and nations. This year's event is a reminder of the importance of a medium that has been with us for more than seventy years.
THE ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES WORLD TELEVISION DAY WITH A JOINT SPOT AND A VARIED PROGRAMME FOR PARTNERS
21. 11. 2024 | 3 min read The Association of Commercial Television (AKTV) is celebrating World Television Day for the eighth time this year. As part of the celebrations, a special promotional spot has been prepared for viewers to air on AKTV member television stations on Thursday, 21 November. Additionally, AKTV has organised an engaging programme at the headquarters of its members, culminating in an entertaining show offering a behind-the-scenes look at television—this year with the subtitle “Hell’s TV”.
AKTV CELEBRATES WORLD TELEVISION DAY WITH AN OPEN DAY, INVITES TO STUDIO TOURS AND ENTERTAINMENT SHOW
5. 11. 2024 | 3 min read Broadcasters around the world are celebrating World Television Day on 21 November. AKTV, which brings together the most important Czech commercial broadcasters, will not be left behind. In cooperation with its member broadcasters, AKTV has prepared an interactive "open day" for its clients, business partners and professionals in the field of television and media in the studios and behind the scenes.
NOVY TEAM BEAT PRIMA IN THE FIRST EVER KNOWLEDGE SHOW WELOVETV, DESIGNED FOR PEOPLE FROM THE INDUSTRY
22. 11. 2023 | 1 min read In the first-ever match between TV Nova and TV Prima teams, consisting of management, celebrities and media agency representatives (see photo), the team of the largest commercial TV station, led by the director of TV Nova, Daniel Grunt (far left, centre, Prima boss Marek Singer), won.
ATO: LOCAL TV SHOWS MAKE UP THE MAJORITY OF AUDIENCE SHARE
21. 11. 2022 | 3 min read According to ATO data released on the occasion of World Television Day the share of local TV programmes exceeds their share of airtime in viewership.
TV AROUND THE WORLD CELEBRATES THE POWER OF ATTENTION
21. 11. 2022 | 5 min read TV companies around the world celebrate World Television Day on 21 November to remind us of the attention-grabbing power that Total TV holds. As part of the annual United Nations initiative, a 30 second-spot will be broadcast and shared online worldwide.
AKTV CONFERENCE WILL PRESENT ITS FIRST-EVER RESEARCH AND WILL FOCUS ON ATTENTION IN ADVERTISING
20. 10. 2022 | 3 min read The traditional autumn conference of the Association of Commercial Television (AKTV) will take place on 22th of November 2022 in Spojka Karlín and will be co-hosted by the Slovak Asociácia televiznych vysíateľov Slovenska (ATVS). The main item on the agenda will be the first ever research conducted for AKTV, namely the czech edition of the Track the Success study. The conference will be held under the auspices of the newly created ScreenVoice TALKS brand. This new umbrella for AKTV's conference activities further develops the ScreenVoice brand, which brings marketers, advertising agencies and commissioners regular inspiration from the world of (not only) television, TV advertising and total video.
AKTV LAUNCHED A SPOT TO CELEBRATE THE 25TH WORLD TELEVISION DAY
22. 11. 2021 | 1 min read AKTV joined in the commemoration of World Television Day with a special spot.
ATO: ALMOST 7 MILLION CZECHS WATCH TV DAILY
20. 11. 2021 | 3 min read On the occasion of World Television Day, the ATO has published key TV viewing trends in the Czech Republic.
WORLD TELEVISION DAY CELEBRATES TODAY’S TV AROUND THE GLOBE
19. 11. 2021 | 5 min read TV companies around the world celebrate World Television Day on 21 November to remind us of television’s continuous and profound transformation to become TV, a Total Video experience. As part of the annual United Nations initiative, a 30 second-spot will be broadcast and shared online worldwide as an invitation to discover it all.
TOMORROW’S TV, CREATED TODAY
18. 11. 2021 | 10 min read Introduction - TV industry leaders on how TV drives brands
RECORD TV RATING IN OCTOBER, TERRESTRIAL RECEPTION PREVAILS
22. 11. 2020 | 4 min read In terms of TV viewing, October 2020 has been the strongest of all months of October since the start of people meter measuring in 1997.
WORLD TELEVISION DAY CELEBRATES A TRUTH THAT HOLDS AROUND THE GLOBE: TV MAKES A DIFFERENCE
21. 11. 2020 | 5 min read TV companies around the world celebrate World Television Day on 21 November to remind us that TV makes a difference in people’s lives. As part of the annual United Nations initiative, a 30 second-spot will be broadcast on-air and shared online worldwide. The clip will be adapted and translated into many languages. Putting the spotlight on society For its 24th edition, World Television Day celebrates a truth that holds around the globe: TV makes a difference! Our medium has made and will continue to make a difference in society by putting the spotlight on racial and social injustice, hate speech, the pressing climate issues and the support TV has provided to people and businesses throughout the continuing COVID crisis. “While circumstances kept us apart this year, TV has brought us together. TV is and always has been a social glue. As viewing rocketed, broadcasters the world over reacted to the unique circumstances nimbly and with great creativity to ensure that TV was there for us all as a source of trusted information, comforting distraction, and much-needed escapism,” asserts Lindsey Clay, President of the Global TV Group and CEO of Thinkbox. “This pandemic demonstrates like never before the role of television to support society and democracy. Throughout these difficult months, TV is there to care. Care for the provision of editorially responsible trusted news. Care for the distribution of entertainment to bring light in times of darkness. Care for preserving variety and cultural diversity in the media landscape. All in all, TV is and will continue to be a true beacon of resistance against the Coronavirus”, proclaims Guillaume de Posch, President of the Association of Commercial Television in Europe. “The past year, TV has continued to uphold its long tradition of addressing the critical issues in our global community. It brings our attention to social injustice, sheds a neutral light on society’s mishaps, helps relieve the strain of an unprecedented era giving us a hopeful outlook on the future. World TV Day is an opportunity for us all to pay tribute to the many professionals who make the magic happen both on screen and from behind the scene. We invite everyone to once again celebrate our medium around the world,” says Laurent Bliaut, President of egta and Deputy General Director, Marketing and R&D, TF1 Publicité “At the time of COVID-19, Television has never been so present and important. Broadcasters have a dual responsibility to inform and to connect people by sharing positive and verified stories about building back better and greener. Thank you to the TV industry for making a difference,” says Caroline Petit, Deputy Director United Nations Regional Information Centre for Europe (UNRIC).
WORLD TELEVISION DAY CELEBRATES THE DIVERSITY OF TV CONTENT AROUND THE GLOBE
20. 11. 2019 | 4 min read TV professionals around the world celebrate World Television Day on 21 November to remind us that TV is so much more than linear viewing. As part of the annual United Nations initiative, a 30 second-spot will be broadcast on-air and shared online worldwide.
WORLD TELEVISION DAY CELEBRATES THE QUALITY OF TV AROUND THE GLOBE
21. 11. 2018 | 5 min read Investments in TV programmes approaches 140 billion dollars.
KEY MEDIA ALLIANCES CELEBRATE THE TRUSTWORTHINESS OF TV ON THE OCCASION OF WORLD TELEVISION DAY
27. 11. 2017 | 4 min read The European Broadcasting Union (EBU), the Association of Commercial Television in Europe (ACT) and egta, the association of television and radio sales houses are celebrating the trustworthiness of television on the occasion of World Television Day (21 November), as declared by the United Nations. This year again, the three organisations have produced a 30-second video clip emphasising the role TV has around the world as provider of trusted content. It will be aired by broadcasters across Europe, Asia, Canada, USA and Australia on 21 November. To celebrate their love of television, viewers are encouraged to use the hashtags #WeloveTV and #WorldTVDay on social networks on 21 November. The video highlights that now, more than ever, the trustworthiness of television plays a central part in our daily lives as it keeps viewers up to date on what is going on at home and abroad and brings the world’s attention to what matters. Editorial responsibility, truthful reporting, top quality content, the safest environment and the reliable, independent measurement system are the DNA of TV. This makes it a unique medium for world-class content and a fully brand-safe environment… no matter on which device.
WHY TV REMAINS THE WORLD’S MOST EFFECTIVE ADVERTISING
20. 11. 2017 | 11 min read On the occasion of World Television Day, TV broadcasters and trade bodies from around the world have joined together for the first time to release global figures demonstrating TV’s resilience and strength as an advertising medium, with the recently formed Global TV Group a new unified voice for TV.
