TV AND DIGITAL ADVERTISING NEED TO STOP FIGHTING AND ADMIT THEY NEED EACH OTHER

31. 1. 2019 | 5 min read Like two siblings vying for a parent’s attention, digital and traditional advertising have been fighting for advertisers' attention since digital came of age in the post-dot-com bubble era. Many have portrayed this as a war between generations, where the old guard “just didn’t get it.” But this shouldn’t be seen as a battle of relevance between old and young or a battle for the billions of dollars of media that advertisers spend. Because the losers in a war of this kind are not just the advertisers, but also the consumers they serve.

WORLD TELEVISION DAY CELEBRATES THE QUALITY OF TV AROUND THE GLOBE

21. 11. 2018 | 5 min read Investments in TV programmes approaches 140 billion dollars.

ONLINE BUSINESSES BOOMING ON TV; GLOBAL FIGURES REVEAL THE IMPORTANCE OF TV ADVERTISING TO ONLINE BUSINESSES

14. 6. 2018 | 8 min read Figures from around the world show the extent to which online businesses are now investing in TV advertising, in some countries becoming the biggest investors in TV.

ASSOCIATION OF COMMERCIAL TELEVISION STARTED A DIALOGUE WITH ADVERTISERS AND GOVERNMENT AUTHORITIES IN THE FIRST YEAR OF OPERATION

12. 4. 2018 | 3 min read In the first year of its existence, the Association of Commercial Television (AKTV) set two main goals: to spread awareness among advertisers about television being a key advertising mediatype and to do so through marketing activities as well as to engage in law-making processes with a direct impact on commercial television business. During its first year, AKTV also joined the Chamber of Commerce, where it has been an active member of the Creative Industry Section, and it also became an associate member of the EGTA Association, which brings together television and radio media representatives. The Association of Commercial Television (AKTV) was formed in spring 2017, in response to the growing need to defend and promote the common interests of commercial broadcasters in the Czech Republic. The founding members of the Association are the Nova, Prima and Óčko television networks and the first presidential mandate was headed by Jan Vlček from Nova. As part of its marketing activities, in response to frequent unsubstantiated statements made by global players in online advertising, AKTV focused on direct communication with the most important advertisers in the Czech Republic. In the first year of its existence, AKTV organized two educational seminars for senior management of the largest advertisers as well as for CEOs and marketing directors. The common denominator of both conferences were exceptional foreign speakers and premium and highly relevant content. Les Binet, a renowned expert and an author of marketing books from the adam & eve DDB London agency, gave a lecture at the first conference, and Karen Nelson-Field, an Australian university professor and researcher, presented the results of her latest research, which compares the performance of television and online advertising, at the second conference. AKTV will continue with its activities this year so as to respond to the demand of the advertisers for relevant and undistorted information on the current status of the individual mediatypes and the trends in their use.

KEY MEDIA ALLIANCES CELEBRATE THE TRUSTWORTHINESS OF TV ON THE OCCASION OF WORLD TELEVISION DAY

27. 11. 2017 | 4 min read The European Broadcasting Union (EBU), the Association of Commercial Television in Europe (ACT) and egta, the association of television and radio sales houses are celebrating the trustworthiness of television on the occasion of World Television Day (21 November), as declared by the United Nations. This year again, the three organisations have produced a 30-second video clip emphasising the role TV has around the world as provider of trusted content. It will be aired by broadcasters across Europe, Asia, Canada, USA and Australia on 21 November. To celebrate their love of television, viewers are encouraged to use the hashtags #WeloveTV and #WorldTVDay on social networks on 21 November. The video highlights that now, more than ever, the trustworthiness of television plays a central part in our daily lives as it keeps viewers up to date on what is going on at home and abroad and brings the world’s attention to what matters. Editorial responsibility, truthful reporting, top quality content, the safest environment and the reliable, independent measurement system are the DNA of TV. This makes it a unique medium for world-class content and a fully brand-safe environment… no matter on which device.

WHY TV REMAINS THE WORLD’S MOST EFFECTIVE ADVERTISING

20. 11. 2017 | 11 min read On the occasion of World Television Day, TV broadcasters and trade bodies from around the world have joined together for the first time to release global figures demonstrating TV’s resilience and strength as an advertising medium, with the recently formed Global TV Group a new unified voice for TV.

AKTV HAS BECOME A MEMBER OF EGTA, THE ASSOCIATION OF TV & RADIO SALES HOUSES AND THE GLOBAL TV GROUP, A GLOBAL INITIATIVE TO PROMOTE TV

25. 9. 2017 | 3 min read The Association of Commercial Television (AKTV), which represents the most important operators of commercial television broadcasting in the Czech Republic, has become a new associate member of egta, the trade association of over 139 television and radio sales houses throughout Europe and beyond. AKTV will represent the Czech Republic, along with the existing egta members – broadcaster groups Nova and Prima, and also the AtMedia Group. In addition, AKTV has joined The Global TV Group, an informal grouping of broadcasters’ and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, whose joint objective is to promote television. In the 43 years of its existence egta has significantly expanded the sphere of its work as well as its membership, which currently comprises 139 members in more than 40 countries. egta offers its members support in research, networking, marketing, advocacy and regulatory assistance. It is an organizer of multiple international conferences and seminars. The association’s vast network also facilitated the establishment of The Global TV Group, a worldwide initiative which connects associations of television broadcasters and advertising sales houses from all over the world. „We appreciate the support and trust provided by egta in everyday questions of our operation. AKTV´s agenda is wide ranging - from marketing activities to public affairs, for this reason, we value close collaboration and we are happy to use the egta experts’ know-how“ says Jan Vlček, President, the Czech Association of Commercial Television. „We’re very proud to welcome AKTV to the egta family as an associate member and are looking forward to working closely together towards our common goal: the promotion of television.“ adds Katty Roberfroid, Director General, egta. About AKTV: The Association of Commercial Television (AKTV) is an association of terrestrial television broadcasting operators with the goal of defending, supporting and promoting the common interests of commercial broadcasters in the Czech Republic. AKTV was established in 2017 in response to the growing need among commercial television companies to defend and promote their interests. AKTV intends to represent their interests vis-à-vis government authorities and to be a partner in the dialogue as part of making both national and European laws. It will also focus on protecting copyrights and marketing and educational activities in the field of television broadcasting. About egta: egta is the European trade association for marketers of advertising solutions across (multiple) screens and/or audio platforms, with the aim to help its members protect, grow and diversify their business around content edited and broadcast on a linear basis by their TV channels and/or radio stations. egta's members are sales houses that commercialise the advertising space of both private and public TV and radio channels throughout Europe and beyond. egta’s strength lies in the diversity of its members: they are independent sales houses or commercial departments within a broadcaster's structure. They include large companies in major markets and medium-sized companies in smaller markets.