ADVERTISERS REACT TO HOLIDAY CREEP BY PUSHING TV SPEND EARLIER

7. 11. 2025 Advertisers used to call the weeks following Halloween heading into Christmas the “hard eight”. Today, the commercial calendar is morphing in the face of altered shopping habits and brands that refuse to wait a month to capture market demand. More than one-fourth (28%) of U.S. consumers (and 37% of millennial consumers) said they had begun… Continue reading ADVERTISERS REACT TO HOLIDAY CREEP BY PUSHING TV SPEND EARLIER