PARKS: BUDGET PRESSURES FORCE 30% OF CONSUMERS TO CANCEL STREAMING SERVICES

11. 2. 2026 The number of consumers citing household expenses as the top reason for cutting streaming subscriptions has increased since 2020. Parks Associates has released new survey results indicating that affordability has overtaken content availability as the dominant reason consumers cancel video services. Data from its Streaming Competition and Profitability: Pricing Models & Retention Strategies study finds… Continue reading PARKS: BUDGET PRESSURES FORCE 30% OF CONSUMERS TO CANCEL STREAMING SERVICES

PRIMA HAS 300,000 SUBSCRIBERS AFTER THREE YEARS. NEW SERIES AND REALITY SHOWS ARE IN THE WORKS

11. 2. 2026 After three years, the Prima Group’s video platform has over 300,000 subscribers. The most successful programmes include Zrádci reality show, original series and some reality shows. Prima has also unveiled its new offerings for this year. Among other things, these will include a dating reality show, the details of which have not yet been specified.… Continue reading PRIMA HAS 300,000 SUBSCRIBERS AFTER THREE YEARS. NEW SERIES AND REALITY SHOWS ARE IN THE WORKS

AMPERE: HOLIDAY SIGN-UP SURGE DELIVERS A THIRD OF US STREAMING ADDS, BUT RETENTION COMES DOWN TO VALUE

15. 12. 2025 Nearly one-third of US streaming sign-ups recorded between February 2024 and January 2025 landed in the festive window from November to January, according to new research from Ampere Analysis. The study points to Black Friday as a major contributor, with 8 of the top 10 US streamers running promotional deals in 2024, offering savings ranging… Continue reading AMPERE: HOLIDAY SIGN-UP SURGE DELIVERS A THIRD OF US STREAMING ADDS, BUT RETENTION COMES DOWN TO VALUE

GRUNT: NOVA TO RAISE AD PRICES ONLY SLIGHTLY— ONEPLAY TO CATCH UP WITH TV BY 2030

18. 8. 2025 TV Nova’s CEO, Daniel Grunt, confirms that Nova will increase TV advertising prices next year. However, the increase will not be as significant as last year. At the same time, he estimates that streaming revenues could match those from TV advertising around 2030. Launched this March, the Oneplay platform is increasing its number of subscribers,… Continue reading GRUNT: NOVA TO RAISE AD PRICES ONLY SLIGHTLY— ONEPLAY TO CATCH UP WITH TV BY 2030

A THIRD OF CANCELLED STREAMING SUBSCRIPTIONS ARE RENEWED BY VIEWERS

5. 4. 2025 The return of streaming service subscribers to their original subscriptions reduces the net churn rate to below 3%, according to a study by Antenna’s Erika Luzsicza, citing a study by Antenna.</strong Simply unsubscribing pays off for streaming services in the long run. Indeed, freedom of choice is welcomed by viewers, according to research by Antenna… Continue reading A THIRD OF CANCELLED STREAMING SUBSCRIPTIONS ARE RENEWED BY VIEWERS

STREAMERS DOING A BETTER JOB OF WINNING BACK DEPARTED VIEWERS

23. 3. 2025 New data from Antenna shows that streaming services are winning back customers who formerly canceled at a higher rate. As all streaming customers know by now, the freedom to cancel a subscription whenever you want instead of being locked into a contract is one of the main differentiators between streaming services and cable plans. Cord-cutters… Continue reading STREAMERS DOING A BETTER JOB OF WINNING BACK DEPARTED VIEWERS

HUB: CONSUMERS STRUGGLE TO DIFFERENTIATE STREAMING SERVICES

19. 3. 2025 Consumers are struggling to find competitive advantages between subscription streaming video services, according to new data from Hub Entertainment Research. Despite strong awareness of many places to watch TV and movies, there has been a decline in viewer confidence in SVOD platforms clarifying what makes their service distinct from one another. Directionally, many major streaming… Continue reading HUB: CONSUMERS STRUGGLE TO DIFFERENTIATE STREAMING SERVICES

VOYO HAS 950 THOUSAND SUBSCRIBERS, FROM JANUARY 10 IT WILL INCLUDE THE SERIES THE WELL

4. 12. 2024 Video platform Voyo will reach its target of one million subscribers in the Czech Republic and Slovakia before the end of 2025. Paid video platform Voyo from the TV Nova group recorded 950 thousand subscribers in the Czech Republic and Slovakia at the end of this year. It will reach its target of one million… Continue reading VOYO HAS 950 THOUSAND SUBSCRIBERS, FROM JANUARY 10 IT WILL INCLUDE THE SERIES THE WELL