WHAT’S THE FUTURE OF THE TV EXPERIENCE GOING TO LOOK LIKE?

30. 12. 2023 Despite the rise of streaming services and CTV, traditional television is still prevalent. Television advertising has come a long way since the early days of broadcast, and today Connected TV (CTV) is a major player in the advertising landscape. With the rise of streaming services and internet-connected devices, CTV has become a popular medium for… Continue reading WHAT’S THE FUTURE OF THE TV EXPERIENCE GOING TO LOOK LIKE?

THE FUTURE OF TV: RE-SHAPED, RE-DEFINED, AND STILL RELEVANT

30. 12. 2023 Industry leaders explore the future of television. The “television experience” has morphed into the more broadly defined “viewing experience,” extending to mobile and connected devices, new streaming services, and multiple screens. Accelerating these trends are a changing business landscape, IP and cloud workflows, and AI and data-driven analytics that will re-shape content creation. But whichever… Continue reading THE FUTURE OF TV: RE-SHAPED, RE-DEFINED, AND STILL RELEVANT

TV’S EFFECTIVENESS IS DRIVEN BY MORE THAN JUST PRICE

21. 12. 2023 Thinkbox highlights data that shows linear TV advertising has increased in price by 20% – not 50% – since 2019, and suggests that while price is an important factor in TV’s effectiveness there are other things to consider. There are few things less welcome than someone you hold in high regard saying something you not… Continue reading TV’S EFFECTIVENESS IS DRIVEN BY MORE THAN JUST PRICE

MILLENNIALS ARE THE KEY AUDIENCE FOR AD-SUPPORTED STREAMING, SAMBA TV SAYS

20. 12. 2023 About 68% of millennials surveyed by the analytics firm said they have an ad-supported streaming subscription – more than any other generation. As streamers like Netflix and Disney look to scale their ad-supported tiers, a new survey from Samba TV and Harris X reveals that millennials are more open to using the AVOD offerings than… Continue reading MILLENNIALS ARE THE KEY AUDIENCE FOR AD-SUPPORTED STREAMING, SAMBA TV SAYS

DIGITAL TV RESEARCH PREDICTS TOP SVOD PLAYERS IN 2029

6. 12. 2023 Netflix will continue to top SVOD competitors in subscribers in six years: In the race to grow the biggest subscription video-on-demand (SVOD) customer base before the start of the next decade, Netflix is the odds-on favorite, according to a newly released forecast from Digital TV Research. The forecast, part of the research organization’s “SVOD Forecasts… Continue reading DIGITAL TV RESEARCH PREDICTS TOP SVOD PLAYERS IN 2029

ONE-FIFTH OF CZECH SVOD LOGINS INVOLVE SHARED ACCESS

29. 11. 2023 At least one SVOD service is accessed multiple times a month by 43% of Czechs aged 15-69. This, according to the latest Atmedia Index results, covering Q2 and 3 this year, amounts to 2.8 million people. Meanwhile, a regular survey conducted by Atmedia, which represents TV channels, consistently shows that Czech viewers commonly use multiple… Continue reading ONE-FIFTH OF CZECH SVOD LOGINS INVOLVE SHARED ACCESS

STUDY USA: LIVE TV REMAINS THE TOP LAUNCH POINT FOR VIEWERS BUT ONLY BARELY BEATS SVOD

25. 10. 2023 Consumers are most loyal to the sources they go to first, and SVODs and smart TV apps are showing rapid gains as the default launching point, according to a new Hub study. Live TV continues to be the most common default source for TV viewers, but its once commanding lead over SVODs has shrunk dramatically… Continue reading STUDY USA: LIVE TV REMAINS THE TOP LAUNCH POINT FOR VIEWERS BUT ONLY BARELY BEATS SVOD

STUDY CZ: NETFLIX IN CZECH VOYO’S SIGHTS

16. 10. 2023 TV Nova’s Voyo is now the second most popular streaming service in the Czech Republic after Netflix. Quoting a new study by Behavio Labs, Media Guru reports that its brand awareness stands at 88%, behind Netflix (89%) but ahead of Disney+ (81%), O2 TV (77%), HBO Max (71%) and Amazon Prime (40%). Jakub Folauf, head of brand… Continue reading STUDY CZ: NETFLIX IN CZECH VOYO’S SIGHTS

SURVEY RANKS TOP SPORTS AMONG TV VIEWERS

13. 10. 2023 The NFL tops the rankings; volleyball, WBA are at the bottom of the top 20, according to a Reviews.org survey. With this summer’s strikes hurting the flow of new content into TV and streaming platforms, live sports have become an even more important programming staple, with 70% of Americans saying they watch live sports, according… Continue reading SURVEY RANKS TOP SPORTS AMONG TV VIEWERS

DELOITTE: ONE IN THREE SHARING STREAMING SUBSCRIPTIONS

12. 10. 2023 One in three people with streaming subscriptions are sharing their accounts with other households. Deloitte’s 2023 Digital Consumer Trends research shows one in four users (25%) are sharing the cost of an SVOD platform they use, rising to 34% for 16-24-year-olds; More than half (57%) of respondents who share a paid SVOD service say they… Continue reading DELOITTE: ONE IN THREE SHARING STREAMING SUBSCRIPTIONS

SURVEY: U.S. CONSUMERS WANT FEWER DEVICES BUT MORE TECH INNOVATION

26. 9. 2023 Two fifths (41%) dislike managing their devices, while 28% say managing tech devices and subscriptions is “overwhelming,” according to Deloitte. The tech fatigue many consumers began feeling during the lock-downs of Covid-19 seem to have translated into a growing ambivalence towards technologies with U.S. consumers looking to both adopt new technologies and simplify how they… Continue reading SURVEY: U.S. CONSUMERS WANT FEWER DEVICES BUT MORE TECH INNOVATION

TV SLIPS OUT OF MARKETERS’ TOP-RANKED MEDIA CHANNELS

22. 9. 2023 TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023. That is according to Kantar’s fourth annual global Media Reactions report, which also found preference for TV sponsorship fell from 12th place to 20th among marketers, and… Continue reading TV SLIPS OUT OF MARKETERS’ TOP-RANKED MEDIA CHANNELS

MARKETERS ARE ‘HOPEFUL YET REASONABLE’ AHEAD OF Q4 AND HOLIDAY SEASON

14. 9. 2023 Ad spend may be heading back to the mid-single digit levels seen in the 2010s, but that hasn’t stopped clients from approaching Q4 ad spend with a general sense of uncertainty, agency executives say. Multiple, compounding issues are causing continued uncertainty. Lingering Covid outbreaks, labor issues, the writer’s and actor’s strikes and inflation have caused… Continue reading MARKETERS ARE ‘HOPEFUL YET REASONABLE’ AHEAD OF Q4 AND HOLIDAY SEASON

TELEVISION REMAINS THE MOST POPULAR FORM OF VIDEO IN THE WORLD

13. 9. 2023 The Global TV Group recently released an updated version of its survey of how television is consumed around the world. The figures show that despite the rise of digital alternatives, traditional television remains attractive and attracts viewers with its diverse range of content. The survey shows that television is still very popular. Commentary on the… Continue reading TELEVISION REMAINS THE MOST POPULAR FORM OF VIDEO IN THE WORLD

AS STREAMING CHOICES EXPAND, VIEWERS ARE MOVING TO AD-SUPPORTED SERVICES

8. 9. 2023 Nielsen’s Gracenote unit marks trend toward classic TV content. Amid the talk about how streaming services are pruning their libraries, there is still more than enough choice to make it difficult for viewers to figure out what to watch next. A new State of Play report by Nielsen’s Gracenote unit, looking at the United States,… Continue reading AS STREAMING CHOICES EXPAND, VIEWERS ARE MOVING TO AD-SUPPORTED SERVICES

STREAMING WITH INTENTION – CONNECTING WITH THE NEXT GENERATION OF VIEWERS

25. 8. 2023 Leaders from Braze, Roku, and McCann Worldgroup dissect the updated media landscape and how it’s consistently evolving. With more forms of media than ever before, marketers have to reimagine how they are connecting with younger audiences that have ever-evolving preferences. Astha Malik, chief business officer of Braze, sat down with strategists from Roku and McCann… Continue reading STREAMING WITH INTENTION – CONNECTING WITH THE NEXT GENERATION OF VIEWERS

STUDY USA: VIEWERS CONTINUE TO HIKE THEIR SPENDING ON TV AND VIDEO, FOR NOW

24. 8. 2023 There appears to be a ceiling to the number of TV and video services that viewers would want to subscribe to, and consumers might be approaching that ceiling, according to a report from Hub Entertainment Research. Even so, more viewers are upping their spending on video services than decreasing their outlays, per the report. Almost… Continue reading STUDY USA: VIEWERS CONTINUE TO HIKE THEIR SPENDING ON TV AND VIDEO, FOR NOW

NOTABLE STREAMING TREND: TIME SPENT ON INDIVIDUAL STREAMING SERVICES IS RISING AGAIN

16. 8. 2023 Increased competition had been reducing time spent on individual streaming services since 2021 according to NPAW. After years of decline, streaming services experienced a surge in daily engagement per user on a global basis in the first half of 2023, reversing the downward trend that started in 2021 as competition between services began taking a… Continue reading NOTABLE STREAMING TREND: TIME SPENT ON INDIVIDUAL STREAMING SERVICES IS RISING AGAIN