7. 7. 2026 For brands in the advertising industry, the Football World Cup has often been a celebration of successes or individual star players. The MAM editorial team has selected six striking adverts that show this trend is changing. The focus is now shifting to the fans – through humour, irony, pathos and fan rituals.

THE FOOTBALL WORLD CUP FROM THE PERSPECTIVE OF BRANDS AND MARKETERS

3. 7. 2026 Mundial. World Cup. World Championship. This football festival goes by many names, and it would be hard to find an event that can match it in terms of reach.