MEDIA CLUB AND NOVA CONFIRMED THEIR POSITIONS IN THEIR TARGET GROUPS

12. 7. 2021 | 2 min read In terms of audience share, both of the leading networks have kept their positions in their key audience groups in the first half of the year.

PRIMA TV CELEBRATES ITS 28TH BIRTHDAY. ITS RATINGS HAVE BEEN UP SINCE THE BEGINNING OF THE YEAR

22. 6. 2021 | 8 min read Prima TV has its 28th birthday on Sunday, 20 June. The first Czech commercial TV is doing well this year, which is evidenced by the growing audience share of Prima’s main channel. This year, Prima’s original TV series, namely three of them: Slunečná, Polda IV and Einstein – Případy nesnesitelného génia, have won the greatest popularity among viewers. They attracted over a million of viewers. Prima will celebrate its birthday by a fairytale (Zakleté pírko) premiering on TV, and viewers were given a new channel, Prima STAR, this week offering the best shows shot by Prima over the 28 years. “We are very happy that our production is still popular with our viewers. The most popular shows include the TV series Slunečná together with new episodes of Polda and a new series Einstein – Případy nesnesitelného génia. All of the three TV series have attracted over a million of viewers,“ says Marek Singer, CEO of Prima Group, and adds that Prima TV has prepared a busy schedule for the ‘star autumn’ after the summer holidays.

TV IS THE WORST (AND THE BEST) ADVERTISING MEDIUM

14. 5. 2021 | 3 min read The world is slowly showing signs of normalcy, and as we move toward summer, we may also watch less content on the big screen in our homes. During the height of the pandemic, we gobbled up mountains of content across streamers, on-demand, on CTV, and what not. But it’s likely this trend will be affected going forward by all of us going outside, maskless and fearless, empowered by being vaccinated and knowing one in two adults (roughly) are, too.

CNN PRIMA NEWS REACHES OVER 7.7 MILLION PEOPLE PER MONTH

28. 4. 2021 | 5 min read A year has passed since the start of CNN Prima NEWS on 3 May 2020. This year, the news multiplatform is growing in all key indicators: number of real users of the new website, TV ratings and the total reach.