STUDY: MOST CZECHS DO NOT PLAN TO PAY FOR ONLINE NEWS

25. 4. 2025 | 4 min read The percentage of people in the Czech Republic who are willing to pay for online news is not increasing significantly. The vast majority do not plan to pay for news, according to a new study by ResSolution Group and Nielsen.

TV MEASUREMENT IS EXPANDING. WE WANTED OUR OWN PANEL, SAYS ATO

22. 4. 2025 | 14 min read The measurement of TV viewership will be extended to include viewership in second homes and public places. This is a significant step that takes the TV measurement project to a new level.

RESSOLUTION HAS A SOLUTION FOR MEDIA MEASUREMENT ALSO OUTSIDE THE HOME

25. 3. 2025 | 2 min read ResSolution Group had a mobile media measurement solution tested. It can be used for in-home and out-of-home metering. It did so in connection with an ATO tender for out-of-home viewership measurement.

CZECHS WATCH MOVIES MORE THAN ONCE A WEEK, ALMOST A THIRD WATCH THEM DAILY

27. 2. 2025 | 4 min read Over half of Czechs watch movies more than once a week, both at the cinema and at home. Up to 28% watch them daily or almost daily.

CZECHS LIKE CHRISTMAS ADS, BUT THEY DON’T USE THEM WHEN CHOOSING GIFTS

18. 12. 2024 | 2 min read Positive reactions to Christmas advertisements prevail over negative ones among the Czech population. The findings are presented in a research by ResSolution Group.

ONLY 10 PERCENT OF CZECHS AGREE WITH THE USE OF AI IN NEWS

11. 11. 2024 | 2 min read Czech users of news content do not trust artificial intelligence in news. They fear it makes it impossible to distinguish fiction from reality, according to a new study by ResSolution Group and Nielsen.

ATO IT WILL EVALUATE BIDS TO MEASURE TV VIEWERSHIP OUTSIDE THE HOME

14. 10. 2024 | 4 min read The Association of Television Organisations, which is commissioning the TV viewing measurement project, intends to extend it to include out-of-home locations. It will evaluate bids from research agencies during the autumn.

ALMOST TWO THIRDS OF CZECHS WILL GO ON HOLIDAY THIS YEAR

4. 7. 2024 | 5 min read Two-fifths of Czechs are going abroad on holiday, most often to the seaside or for sightseeing.

TARGETED ADVERTISING IS NOT YET VERY ATTRACTIVE TO THE MAJORITY

5. 6. 2024 | 3 min read The negative attitude of Czech society towards advertising is also reflected in targeted advertising. More than a third even mind it, according to research by Nielsen and ResSolution Group.

CELEBRITIES IN ADVERTISING INFLUENCE PEOPLE’S ATTITUDE TOWARDS A BRAND

27. 2. 2024 | 4 min read Celebrity ads grab people's attention more than any other ads. Actors have long been the most popular, according to research by Ressolution Group and Nielsen.