WHEN FAITH PRECEDES CREATIVITY: FIVE EXAMPLES OF WORLD RELIGIONS MEETING MARKETING

21. 6. 2024 | 13 min read 21 June is not only the first day of summer, it is also International Yoga Day. Yoga is seen as a priceless gift of ancient Indian tradition, embodying the unity of mind and body and the harmony between man and nature. Yoga is not only a physical exercise but also a discovery of a sense of oneness of oneself, the world, and nature. Yoga is part of an ancient practice that has its roots in Hinduism, but it is often not only Hinduism that is making its way into the modern world of advertising thanks to today’s trendy movement. In today’s article, we will therefore look at whether two diametrically opposed concepts, religion and marketing, might accidentally meet.