THE SPAIN’S GOLD MEDAL SUCCESS BROKE A TELEVISION RECORD IN THE HOST COUNTRY

20. 7. 2026 | 2 min read Spain’s victory over Argentina in the final of the 2026 World Cup became the most-watched World Cup match in the history of Spanish television broadcasting. An average of 15.7 million viewers watched the match, and more than 20 million people tuned in to at least part of the broadcast, with an audience share of 87 per cent.

THE WORLD CUP MATCHES HAVE SET A RECORD FOR NOVA ACTION, ACHIEVING A SHARE OF UP TO 18 PER CENT

16. 7. 2026 | 2 min read The World Cup is delivering record-breaking results for Nova Action. The tournament is also surpassing the viewing figures of the previous World Cup in Qatar.

CZECH TELEVISION HAS MAINTAINED ITS LEADING POSITION AT THE HALWAY-THROUGH POINT OF THE YEAR, GROWING THANKS TO SPORTS BROADCASTING

7. 7. 2026 | 3 min read Czech Television’s channels recorded the highest share of the television market in the first half of 2026. Compared with the same period last year, they were helped in particular by sports coverage of the Winter Olympics and the Ice Hockey and Football World Cups.

NAKED ATTRACTION ATTRACTED 1.3 MILLION VIEWERS; ÓČKO IS PREPARING A NEW SERIES

12. 5. 2026 | 2 min read According to Óčko, the first Czech-Slovak version of the dating show Naked Attraction attracted more than 1.3 million viewers and exceeded 105 million views on social media.

CZECH TELEVISION RETAINED THEIR LEAD IN APRIL, WHILE NOVA LEADS IN PRIME TIME AND AMONG YOUNGER VIEWERS

6. 5. 2026 | 2 min read The rankings in the television market remain unchanged. In April, Czech Television once again topped the ratings among viewers aged 15 and over, whilst Nova retained first place among younger viewer groups and during prime time.

FIRST DATA: OUT-OF-HOME VIEWING INCREASED THE RATING OF TOP OLYMPIC BROADCASTS BY 13%

25. 2. 2026 | 3 min read Extended ATO measurement provided the first hard data on how watching broadcasts "outside the home" can increase the overall television rating of a major sporting event. Broadcasts from the 2026 Winter Olympics showed that outside-the-home viewing increases the reach of the most-watched sports broadcasts by up to 13 per cent.

SPEED SKATING CURRENTLY LEADS THE RATINGS FOR THE WINTER OLYMPICS ON ČT SPORT

16. 2. 2026 | 1 min read The first week of Olympic broadcasts on ČT sport has so far been dominated by speed skating, with ice hockey in third place.

MEDAL WINS FOR MADĚROVÁ AND JÍLEK ON SUNDAY, EVENING FOR EXTRACTORS

9. 2. 2026 | 1 min read Biathlon competitions, snowboarding with Zuzana Maděrová's golden success, and speed skating were among the most watched programmes on Sunday. The snowboarding competition was watched by almost 1.5 million viewers over the age of 15. Metoděj Jílek's silver medal run was watched by over 1.2 million viewers. Among the evening programmes, another episode of the series Extraktoři was the most successful. On Sunday, ČT stations exceeded a half share of the audience.

THE OPENING OF THE WINTER OLYMPICS IN MILAN DOMINATED FRIDAY’S VIEWING FIGURES.

7. 2. 2026 | 1 min read The live broadcast of the opening ceremony of the 2026 Winter Olympics was watched by 1.2 million viewers over the age of 15 and 1.25 million viewers over the age of 4 on the Czech Television sports channel. It was the best result of the evening and also of the entire Friday. ČT stations recorded less than half of the audience share during prime time. The total reach of the opening ceremony was 2.5 million viewers. This is the most-watched opening ceremony since the Winter Olympics in Sochi.

CZECH TELEVISION OUTPERFORMED COMMERCIAL STATIONS IN JANUARY AND CONFIRMED ITS LEADERSHIP

5. 2. 2026 | 2 min read In January, Czech Television stations increased their share by three percentage points year-on-year and improved the most of all television groups in the overall results.

APPLE REMAINS THE MOST VALUABLE BRAND, NVIDIA OVERTAKES FACEBOOK

20. 1. 2026 | 3 min read Apple remains at the top of the ranking of the world's most valuable brands. Nvidia has entered the top five, ranking among the world's five most valuable brands for the first time thanks to the boom in artificial intelligence.

THU IN 2025, DESPITE THE DECLINE, DEFENDED ITS LEADERSHIP, GREW NOVA

5. 1. 2026 | 3 min read The ranking of TV groups by share of viewership did not change last year. Despite the decrease in the share, Czech Television defended its top position in audience group 15. In prime-time and in younger audience groups, the Nova group won. CNN Prima News recorded the highest growth of all stations.

CHRISTMAS ADVERTISEMENT TEST: SEVERAL OF THEM DELIVERED THE ATMOSPHERE, BUT NOT ALL OF THEM HAD “THAT LITTLE EXTRA SOMETHING”.

18. 12. 2025 | 3 min read As is now tradition, we tested selected Christmas adverts. Coca-Cola defended its position as an expert, and Brit achieved the best result of all the Christmas adverts tested so far. An advert with AI elements from the Rohlík brand also performed interestingly in the test.

CZECH TV MAINTAINED ITS LEAD IN NOVEMBER, IMPROVED ITS PRIMA

10. 12. 2025 | 3 min read Czech Television remained narrowly in the lead in November, Prima improved and Nova maintained its lead in prime time and younger audience groups.

CNN PRIMA NEWS, ČT24 AND ÓČKO WERE ALSO THE FIRST TO GROW IN OCTOBER

10. 11. 2025 | 3 min read Czech Television maintained its highest share of the television market in the over-15 age group in October. The Nova Group won the 15-54 and 18-69 audience groups and prime time.

OČKO TRIPLED ITS PRIMETIME RATINGS THANKS TO NAKED DATING SHOW NAKED ATTRACTION

10. 11. 2025 | 1 min read The first five episodes of the domestic version of the format were not missed by 718,000 viewers over the age of 18.

STRATEGIC SHIFT TO REALITY SHOWS HAS TV ÓČKO BRING NEW REVENUE

29. 10. 2025 | 3 min read The fundamental step of Óčko TV is to reorient the programme offer to ensure higher viewership and new revenues from the sale of advertising time.

THE START OF NAKED ATTRACTION BROUGHT TV ÓČKO AN ABOVE AVERAGE SHARE

9. 10. 2025 | 1 min read On Wednesday evening, Óčko TV launched the domestic edition of the dating reality show Naked Attraction.