TWO-THIRDS OF SHOPPERS USE AI FOR PRODUCT DISCOVERY, BUT 92% STILL TRUST HUMAN REVIEWS

27. 1. 2026 AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final stages of a purchase journey. According to Bazaarvoice’s GEO Shopper Consumer Survey, which solicited responses from over 2,000 global consumers, three-quarters of people say AI tools have become beneficial while shopping, and 72% of respondents… Continue reading TWO-THIRDS OF SHOPPERS USE AI FOR PRODUCT DISCOVERY, BUT 92% STILL TRUST HUMAN REVIEWS

HOW AGENTIC AI WILL RESHAPE SHOPPING IN 2026

7. 1. 2026 Agentic AI is reshaping commerce by removing friction from the middle of the funnel. As shoppers delegate comparison, evaluation, and planning to AI agents, the journey from intent to action is accelerating, raising the stakes for trust, transparency, and brand presence in fewer, faster interactions. A faster path to purchase The biggest impact of agentic… Continue reading HOW AGENTIC AI WILL RESHAPE SHOPPING IN 2026

CONSUMERS PLAN TO SHOP — AND CELEBRATE HOLIDAYS — DESPITE ECONOMIC GLOOM

8. 10. 2025 Even with tariffs, inflation fatigue, and nonstop economic anxiety, Americans are still determined to make this a merry holiday season. ICSC, formerly the International Council of Shopping Centers, forecasts retail sales will climb 3.5% to 4% from October through December, pushing total spending past $1.7 trillion. According to ICSC’s 2025 Holiday Shopping Intentions Survey, 91%… Continue reading CONSUMERS PLAN TO SHOP — AND CELEBRATE HOLIDAYS — DESPITE ECONOMIC GLOOM