DIGITAL ADVERTISING IS GROWING. DRIVEN BY VIDEO ON CTV, SOCIAL MEDIA AND RETAIL

25. 5. 2025 Two-thirds of advertising investment in Europe is directed towards digital advertising. Most European countries saw double-digit growth in digital advertising spending last year, according to a new report by IAB Europe. The European digital advertising market achieved double-digit growth in 2024, specifically 16%, and exceeded €118.9 billion for the first time. This is according to… Continue reading DIGITAL ADVERTISING IS GROWING. DRIVEN BY VIDEO ON CTV, SOCIAL MEDIA AND RETAIL

THE FUTURE OF RETAIL MEDIA: A COLLABORATIVE MARKETPLACE FOR TARGETED TV ADS

14. 2. 2025 Last autumn, FranceTV Publicité, M6 Publicité, and RMC BFM Ads, collaborated and partnered with Unlimitail, to launched TV Retail Connect, the first collaborative Retail Media Marketplace for Addressable TV (ATV) and HVOD in the country. Addressable TV has experienced noticeable growth in recent years in France, with impressions increasing by 41% since early 2024. With… Continue reading THE FUTURE OF RETAIL MEDIA: A COLLABORATIVE MARKETPLACE FOR TARGETED TV ADS

WARC: THE BIGGEST SCARE OF PROGRAMMATIC ADVERTISING IS BRAND SAFETY

20. 8. 2024 What are the main trends that will influence programmatic advertising in the coming year? This is the subject of a new report, The Future of Programmatic 2024, prepared by WARC in collaboration with NewtonX. Although two-thirds of respondents are somewhat satisfied with the current state of affairs, they also find a lot of room for… Continue reading WARC: THE BIGGEST SCARE OF PROGRAMMATIC ADVERTISING IS BRAND SAFETY

THE INEFFICIENCY OF SELLING LINEAR AND STREAMING TV SEPARATELY

15. 6. 2024 In the ever-evolving landscape of television, the traditional boundaries between linear and streaming TV are becoming increasingly blurred. Yet, the industry continues to treat them as distinct entities, selling ad inventory separately for each platform. Some brands and agencies even lump streaming in with digital video and buy them that way. This approach is not… Continue reading THE INEFFICIENCY OF SELLING LINEAR AND STREAMING TV SEPARATELY