PRIMA LAUNCHES NEW PRIMA LIFESTYLE HBBTV APPLICATION

25. 1. 2024 Czech broadcaster Prima has expanded its HbbTV offer with a new Prima Lifestyle application. Under the red button, viewers can now watch a selection of videos from Prima’s lifestyle websites. “We’re expanding the portfolio of services that we have been providing viewers through HbbTV,” says Katerina Srbová, HbbTV manager, Prima group. The app uses the… Continue reading PRIMA LAUNCHES NEW PRIMA LIFESTYLE HBBTV APPLICATION

VOYO HAS ADDED USER PROFILES

15. 12. 2023 Voyo – the TV Novas online video library finally offers the possibility to create user profiles since Thursday 14th December. A notification to create one pops up when the app is launched. The ability to create user profiles has been one of the core features of online video libraries, but it has been missing on… Continue reading VOYO HAS ADDED USER PROFILES

ASSOCIATION OF COMMERCIAL TELEVISION HAS ACHIEVED SIGNIFICANT SUCCESS IN THE ANTI-PIRACY FIGHT

1. 12. 2023 The High Court in Olomouc has upheld the preliminary ruling issued by the Regional Court in Brno on a petition by the Association of Commercial Television (AKTV), requiring the operators of the eDisk.cz and Sledujteto.cz repositories not to allow the uploading and downloading of copyright-protected works of Nova and Prima TV Groups. The court thus… Continue reading ASSOCIATION OF COMMERCIAL TELEVISION HAS ACHIEVED SIGNIFICANT SUCCESS IN THE ANTI-PIRACY FIGHT

ONE-FIFTH OF CZECH SVOD LOGINS INVOLVE SHARED ACCESS

29. 11. 2023 At least one SVOD service is accessed multiple times a month by 43% of Czechs aged 15-69. This, according to the latest Atmedia Index results, covering Q2 and 3 this year, amounts to 2.8 million people. Meanwhile, a regular survey conducted by Atmedia, which represents TV channels, consistently shows that Czech viewers commonly use multiple… Continue reading ONE-FIFTH OF CZECH SVOD LOGINS INVOLVE SHARED ACCESS

CZECH VOD PRIMA+ EXPANDS STREAMING OFFER

24. 10. 2023 The Czech broadcaster Prima has added content from the public broadcaster Ceska Televize (CT) to its steaming service prima+. Initially, it has acquired the rights to show 11 series and four film titles. According to Marek Singer, CEO of the Prima Group, “Our strategic goal is to offer viewers a diverse range of content, so… Continue reading CZECH VOD PRIMA+ EXPANDS STREAMING OFFER

MEDIA CLUB TO INCREASE TV ADVERTISING PRICES BY 22% IN 2024 AND CHANGE TARGET AUDIENCE

11. 10. 2023 The price of TV advertising on stations represented by Media Club will increase by at least 22% next year. The basic target group is also changing to 18-69. A noticeable increase in the price of TV advertising for 2024 is also confirmed by the second of the leading players in the domestic commercial market. Media… Continue reading MEDIA CLUB TO INCREASE TV ADVERTISING PRICES BY 22% IN 2024 AND CHANGE TARGET AUDIENCE

THE TV BATTLE WILL BE TOUGH AGAIN. PRIMA WILL EXPAND ITS PORTFOLIO

28. 8. 2023 Prima group CEO, Marek Singer, expects a fierce autumn battle between the top three TV networks. He also confirms that Prima is interested in expanding its portfolio. Prima TV Group would like to increase its share of the television market in the autumn, which is to be supported by its new autumn schedule. It rests… Continue reading THE TV BATTLE WILL BE TOUGH AGAIN. PRIMA WILL EXPAND ITS PORTFOLIO

VOD SERVICE PRIMA+ IS PREPARING NEWS

4. 8. 2023 The online video library prima+ will offer its users three premiere titles in September and October. These include the six-part co-production miniseries Na vlnách Jadranu and the series Malá velká liga (Little Big League) and Banáni (Bananas). The VOD service prima+, launched in February this year, has now 90,000 paying users and almost 700,000 have… Continue reading VOD SERVICE PRIMA+ IS PREPARING NEWS