TOY STORY 5 HEADS TO CINEMAS — AND ITS HEROES ARE BACK AS ADVERTISING STARS

18. 6. 2026 | 9 min read Woody, Buzz and their friends are returning to cinema screens — and with them comes an army of brands eager to harness the power of one of the world’s best-known animated franchises. The release of Toy Story 5 is accompanied by advertising spots, limited-edition products, competitions and experiential events that connect the film world with customers’ everyday lives.

FILM ANNIVERSARY: AUDIENCES WANT TO LIVE AS FRIENDS OR THE ADVERTISING POWER OF THE SITCOM

1. 10. 2024 | 8 min read It has been an incredible thirty years. When Friends first appeared on TV screens in September 1994, no one imagined that the sitcom would become a global phenomenon, capturing millions of viewers worldwide and becoming the darling of agencies and brands that use its power to promote their products.

T-MOBILE IS THE MOST VALUABLE EUROPEAN BRAND, ROLEX IS THE STRONGEST

18. 9. 2024 | 2 min read Brand Finance has compiled this year's rankings for European brands. Deutsche Telekom is the highest value brand, Rolex is the strongest brand.