PRIMA+ WILL BRING ABOUT FIVE MINUTES OF ADVERTISING PER HOUR IN THE HYBRID VERSION
8. 2. 2023 The new Prima+ video portal will replace the existing iPrima.cz portal in the Media Club advertising package. Advertising prices will remain the same. The Prima+ video service, which will launch during Wednesday 8 February, offers users three viewing options. In the non-ad-funded version (free version), it envisages airing approximately 9 minutes of advertising for each… Continue reading PRIMA+ WILL BRING ABOUT FIVE MINUTES OF ADVERTISING PER HOUR IN THE HYBRID VERSION
PRIMA TV REDESIGNED SHOPPING APP IN HBBTV ENVIRONMENT
23. 8. 2022 Prima TV viewers can access via the red button on the remote control of their TV set the newly redesigned Prima Shopping app. The app displays discount promotions and flyers from retail chains in the HbbTV hybrid broadcasting environment. This feature was originally operated separately under the name Prima Leaflets, but is now part of… Continue reading PRIMA TV REDESIGNED SHOPPING APP IN HBBTV ENVIRONMENT
EGRP CAMPAIGNS HELP INCREASING AFFINITY AND REACH
26. 4. 2022 eGRP campaigns bring greater reach and improved affinity, especially to clients willing to address a younger target group, describes Petr Hatlapatka from Media Club. At the beginning of 2022, the media agency Media Club included a portion of online video space (digital eGRPs) in TV packages, expecting maximisation of reach and improved affinity of campaigns in a selected target… Continue reading EGRP CAMPAIGNS HELP INCREASING AFFINITY AND REACH
