TV MEASUREMENT OUTSIDE THE HOME IS BEFORE THE START, IT CAN INCREASE THE RATING EVEN BY 10%

21. 11. 2025 From February 2026, data on TV viewing outside the home will be integrated into TV viewing and video content measurement. This could increase overall TV viewing by up to 10% in some target groups. The ReDam project, which is the first to systematically measure out-of-home TV viewership in the Czech Republic, is entering its final… Continue reading TV MEASUREMENT OUTSIDE THE HOME IS BEFORE THE START, IT CAN INCREASE THE RATING EVEN BY 10%

NEW TV CURRENCY? MORE DATA, MORE GRPs, MORE QUESTIONS FROM CLIENTS

29. 6. 2025 The expansion of out-of-home viewership in Poland has brought a more accurate picture of the audience, but also debates with advertisers and agencies, said Wojciech Kowalczyk in the third part of Atmedia’s Expert Talks. In the third part of Atmedia’s Expert Talks, Wojciech Kowalczyk, an expert on the Polish TV market, Deputy Director of the… Continue reading NEW TV CURRENCY? MORE DATA, MORE GRPs, MORE QUESTIONS FROM CLIENTS