SIX CZECH COMMERCIALS THAT, ACCORDING TO RESEARCH, WERE SUCCESSFUL. WHAT DO THEY HAVE IN COMMON?

8. 7. 2026 | 6 min read Humour, emotion, empathy and original ideas are the key factors determining which adverts resonate most strongly in the Czech Republic. This is the finding of a study by Ipsos, which analysed 60 campaigns from 2025, focusing on their creative impact and their connection with consumers.

THE FOOTBALL CHANCE LEAGUE HAS ATTRACTED MORE VIEWERS TO ONEPLAY, WITH A 23% INCREASE OVER THE PAST YEAR

5. 6. 2026 | 3 min read The past season of the Chance League confirmed the growing interest in Czech league football on television. Viewership of matches broadcast on Oneplay Sport rose by more than 23 per cent year-on-year, and the Prague ‘S’ derby became the most-watched broadcast in the channel’s history.

ONEPLAY CUSTOMERS CAN TRY HBO MAX FOR FREE IN APRIL

16. 4. 2026 | 2 min read O2 has launched a special offer for Oneplay customers. Throughout April, they can activate HBO Maxfor a one-month trial.

ONEPLAY JOINS PPF’S UNITY LOYALTY PLATFORM

15. 4. 2026 | 2 min read From 20 May, the PPF Group’s ecosystem of benefits will also be extended to Nova Group customers who use the Oneplay service.

O2 BRINGS EUROTEL’S LEGENDARY ADVERTISEMENT BACK TO LIFE WITH THE HELP OF AI

31. 3. 2026 | 6 min read To mark its 20th anniversary on the Czech market, O2 is reviving an old Eurotel advert with the help of AI. The new campaign combines nostalgia with modern technological possibilities.

ONEPLAY REPORTS NEARLY THREE BILLION VIEWS FOR THE YEAR AND OVERTAKES NETFLIX

10. 3. 2026 | 3 min read One year after its launch, Oneplay has recorded nearly three billion video views and 1.6 billion hours watched. According to the Nova group, it became the largest streaming platform on the Czech market during its first year.

CZECH CHRISTMAS ADVERTISING ENCOURAGES PEACE AND PRESENCE

23. 12. 2025 | 3 min read Czech Christmas campaigns ride the holiday wave, celebrating moments together, being in the present and holiday peace.

ONEPLAY LURES NEW CUSTOMERS TO HBO MAX FOR A FREE MONTH

2. 10. 2025 | 2 min read O2 will also provide customers with a premium HBO Max channel for a one-month trial with every new Oneplay tariff plan ordered from the operator.

AI GRANDMOTHER BECOMES “CYBER SCAMMERS’ NIGHTMARE” IN O2 CAMPAIGN

3. 9. 2025 | 5 min read O2's new campaign, created entirely through AI, aims to reduce the impact of fraud and educate the public about digital security.

ONEPLAY, MAGENTA TV, AND TELLY WILL BROADCAST SPARTA, BANÍK, AND PLZEŇ MATCHES

15. 7. 2025 | 2 min read Viewers will be able to watch Sparta, Plzeň, and Baník matches in the preliminary rounds of European football cups live on Oneplay and Premier Sport channels.

BBC TO END TERRESTRIAL TV, PPF TO DEVELOP ONEPLAY. WILL STREAMING WIN OUT?

4. 6. 2025 | 5 min read The British public broadcaster BBC is planning a revolutionary step in traditional television broadcasting after 2030. Its strategy is essentially in line with that of the PPF Group, which is building on an online future.