TV NOVA HAS LAUNCHED AN ANTI-HATE CAMPAIGN, ENLISTING THE HELP OF WELL-KNOWN FIGURES

8. 4. 2026 | 2 min read The campaign emphasises that the line between criticism and abuse is crucial, and that anonymity on social media does not mean impunity.

DPG MEDIA AND GAIA’S UNITED EFFORT TO FIGHT PUPPY MILLS

20. 6. 2024 Puppy mills, where dogs are bred for profit with little regard for their welfare, remain a troubling issue. To combat this, GAIA, a Belgian non-profit organisation dedicated to animal rights, partnered with Integreate by DPG Media to launch an impactful media campaign. This campaign not only raised significant awareness but also earned prestigious awards, including two golden Native Advertising Awards for Best Integrated Program and Best Use of AFP Broadcast, the Grand Prix Content Marketing Award for Best Content Strategy (Distribution) and the BOCA Award for Best Content Strategy (non-profit).

EGTABITE 304: RTÉ AND ELECTRIC IRELAND – DARKNESS INTO LIGHT 2020: SUNRISE APPEAL

5. 6. 2020 The spirit of solidarity, especially in times of crisis, is needed more than ever. This week’s egtabite features a generous cross-platform campaign made in partnership with RTÉ and Electric Ireland, an Irish utility company, called “Darkness Into Light 2020: Sunrise Appeal”. Darkness Into Light Pieta, a mental health charity preventing suicide and self-harm and offering face to face therapy and phone service to people in danger, organises an annual flagship walk called “Darkness Into Light”, which was indefinitely postponed due to the world pandemic. Donations were down due to the crisis, yet demand for Pieta’s services continued to rise. Therefore, Pieta invited people to watch the sunrise from their homes and share their photos online while RTÉ’s mission was to promote and support the “Sunrise Appeal”, so that people around the country could come together, while apart. Electric Ireland has supported Darkness into Light since 2013, working with Pieta to bring hope to customers, staff and communities across Ireland that have been affected by suicide. #DIL2020 To raise awareness and funds for Pieta’s initiative on a national level, RTÉ and Spark Foundry, an Irish media agency and part of Core, Ireland’s largest marketing communications company, set out to leverage the scale and reach of their platforms where Electric Ireland and Pieta could spread their message, better reach their audience and bring people together in one very unique, special moment.Following Covid-19, many charities were facing a critical funding situation, therefore the challenge was to cut-through audiences ‘emotional fatigue’ and build a connection which would drive fundraising.