TRUSTED BRANDS 2026: JAR, KOFOLA, DERMACOL AND IGRÁČEK HAVE ONCE AGAIN DEFENDED THEIR TOP SPOTS

7. 11. 2026 | 3 min read One of the striking features of this year’s results from the Most Trusted Brand programme is continuity. Many of them have retained their top positions in the same categories as last year. Among the repeat winners are, for example, Jar, Kofola, Dermacol and Igráček, as well as dm drogerie, Deichmann and Česká spořitelna.