OMDIA: SECOND-SCREEN VIDEO VIEWING SPREADS TO OLDER AUDIENCES

11. 3. 2026 | 2 min read Media multitasking is no longer confined to younger viewers, with new Omdia research showing sharp growth in mobile video viewing alongside television among older age groups in the United States.

SURVEY: GEN Z, MILLENNIALS PREFER AI TOOLS FOR PRODUCT RESEARCH

15. 9. 2025 | 2 min read A sizable amount of younger consumers are gravitating towards artificial intelligence tools for product research.

MARKETING TO GEN ALPHA: HOW BRANDS CAN WIN OVER THE NEXT GENERATION

29. 7. 2025 | 7 min read The cohort represents a major opportunity for advertisers, keying them into future trends in areas like gaming, according to research from Horizon Media.

YOUNG PEOPLE ARE RETURNING TO TELEVISION: NEW APPROACHES TO MEDIA PLANNING

1. 6. 2025 | 5 min read A study by Freewheel confirms the levelling of viewing habits and the growing role of ad-supported streaming.

SURVEY USA: CONSUMERS EXPRESS GROWING DISSATISFACTION WITH STREAMING SERVICES

25. 3. 2025 | 6 min read M&E companies are at a tipping point. where they risk losing the next generation of viewers, a new study from Deloitte concludes.

CUSTOMER CONFIDENCE IN COMPANIES IS AT AN ALL-TIME LOW, AI WOULD TAKE ADVANTAGE OF YOUNGER

1. 12. 2024 | 3 min read According to Salesforce research, AI is increasing the demands on brands. People would prefer AI over a human when shopping, especially for faster service.

HOW DIFFERENT GENERATIONS WATCH TV

19. 10. 2024 | 5 min read Imagine a Millennial flipping through cable channels, a Gen Xer catching the game live on YouTube TV, and a Baby Boomer binge-watching Netflix. Today, media viewing habits might not be exactly what you'd expect.

THE WOKE AD MYTH IS DEAD – HERE’S WHY

20. 9. 2024 | 4 min read Inclusion = Income: Proving the business case for inclusive advertising.

SURVEY USA: VIEWERS OVERWHELMINGLY WANT TO SEE MORE TV SHOWS DEPICTING REALISTIC WORK-LIFE BALANCE, FAMILY CARE AND GENDER EQUITY

8. 3. 2024 | 4 min read When Hollywood accurately depicts work-family and gender-equity scenarios on screen, it’s good for business by driving up viewership and engagement, according to a new research study.

STUDY: RECORD SPEND EXPECTED FROM US POLITICAL ADVERTISERS

7. 1. 2024 | 6 min read Samba TV, a provider of TV technology for audience data and omniscreen measurement, has released its Guide to Political Advertising: 2024 Report, detailing proprietary Samba TV data and study results as part of a survey conducted with global research firm HarrisX.

SURVEY: U.S. CONSUMERS WANT FEWER DEVICES BUT MORE TECH INNOVATION

26. 9. 2023 | 6 min read Two fifths (41%) dislike managing their devices, while 28% say managing tech devices and subscriptions is “overwhelming,” according to Deloitte.

SURVEY: YOUNGER VIEWERS EMBRACE SUBTITLES

27. 8. 2023 | 3 min read Nearly six in ten Gen Z viewers prefer to watch TV with subtitles according to YPulse.

WHAT MILLENNIAL PARENTING CAN TELL US ABOUT GEN ALPHA

17. 5. 2023 | 2 min read Millennial parents are first-generation digital natives and are bringing their understanding of digital life to bear in their approach to parenting, a new report says.

WHY IT’S TIME FOR MARKETERS TO PAY ATTENTION TO GEN ALPHA

19. 4. 2023 | 3 min read Millennials are parenting. Gen Z is entering the workforce. And the never-ending wheel of time has spun a new generation for marketers to watch: Generation Alfa. The oldest members of this digitally native, pandemic-influenced generation are tweens now, and marketers need to pay attention to how today’s children differ from their Gen Z older siblings. Diverse and digital Gen Alfa comprises those born around 2012 through to now, meaning the oldest members of Gen Alfa are already 11 years old.