FOR BRANDS, BOLD COLOURS AND LOGOS ALONE ARE NOT ENOUGH FOR MENTAL AVAILABILITY

24. 10. 2025 “The success of the brand lies in the combination of ‘me codes’ and ‘need codes’,” says Jiří Boudal, CEO of Behavia. The brands that win are the ones that immediately spring to mind at the right moment for customers. As marketing theory by Byron Sharp, Jenni Romaniuk or Behavio‘s research shows, it’s not enough to… Continue reading FOR BRANDS, BOLD COLOURS AND LOGOS ALONE ARE NOT ENOUGH FOR MENTAL AVAILABILITY

HOW TO TURN ADVERTISING ATTENTION INTO LONG-TERM BRAND GROWTH

28. 1. 2025 When building your brand through advertising, there’s one crucial metric that many marketers ignore: attention. In marketing, attention is currency. Much of the goal of advertisements is to capture and hold the focus of their audience. This is known as the attention economy—a space where strategies are designed to guide customers toward a purchase by… Continue reading HOW TO TURN ADVERTISING ATTENTION INTO LONG-TERM BRAND GROWTH