CLOSING THE GAPS IN TV RATINGS: NEW TECHNOLOGY TRACKS VIEWERSHIP OUTSIDE THE HOME

24. 4. 2025 | 8 min read The viewership of TV stations will be measured outside the home in the coming years. The technology that will make this possible is tailor-made for the Czech TV market.

TV MEASUREMENT IS EXPANDING. WE WANTED OUR OWN PANEL, SAYS ATO

22. 4. 2025 | 14 min read The measurement of TV viewership will be extended to include viewership in second homes and public places. This is a significant step that takes the TV measurement project to a new level.

RESSOLUTION HAS A SOLUTION FOR MEDIA MEASUREMENT ALSO OUTSIDE THE HOME

25. 3. 2025 | 2 min read ResSolution Group had a mobile media measurement solution tested. It can be used for in-home and out-of-home metering. It did so in connection with an ATO tender for out-of-home viewership measurement.

TELETEST 2.0: AUSTRIA’S NEXT-GEN TV MEASUREMENT

21. 3. 2025 Teletest 2.0 is Austria’s new TV measurement system, developed by AGTT, which significantly enhances the way TV viewership and ad reach are measured. It introduces a new audience panel with 100,000 synthetic people meter participants, significantly increasing accuracy and depth of audience measurement, enabling real-time data collection and improving data quality across the Austrian television landscape.

THE STREAMCASTING CHALLENGE AND THE BATTLE FOR AD-TENTION

21. 3. 2025 The Italian media Sales Houses Association (FCP), in collaboration with Politecnico Milano and Nielsen, has conducted an in-depth industry study titled ‘’The Streamcasting Challenge and the Battle for Ad-Tension’’. This research explores the evolving dynamics of total audience measurement across broadcasting and streaming platforms, with a particular focus on ad-tention, the quality and quantity of attention given to advertisements in different media contexts. The study aims to provide broadcasters and advertisers with strategic insights to maximize audience engagement and advertising effectiveness. Industry Context & Challenges In an era dominated by digital transformation and shifting media consumption habits, broadcasters and advertisers face increasing competition from streaming services and social media platforms. Measuring total audience engagement across linear TV, on-demand platforms, and social media has become increasingly complex, requiring new methodologies to accurately assess how audiences interact with content. Understanding the factors influencing audience attention and advertising recall is critical to developing effective marketing strategies, especially given the varying degrees of active and passive attention across different media formats.

MULTIPLATFORM TV IS A KEY FACTOR IN BRAND COMMUNICATION, ACCORDING TO EGTA RESEARCH

24. 11. 2024 | 5 min read Last year's egta 2024 CEOs’ & Top Execs’ Survey provided answers to questions about new opportunities, current challenges and revenue estimates in TV advertising sales.

PUBLICIS GROUPE HAS JOINED THE EYEMETER PILOT PROJECT FROM MEDIAN

14. 11. 2024 | 3 min read Publicis Groupe was one of the agencies in the Czech Republic to participate in Median's EyeMeter pilot project. Its aim is to find out more accurate information about how much attention and time people are paying to advertising content. The results of the pilot study will be available during January next year.

ATO IT WILL EVALUATE BIDS TO MEASURE TV VIEWERSHIP OUTSIDE THE HOME

14. 10. 2024 | 4 min read The Association of Television Organisations, which is commissioning the TV viewing measurement project, intends to extend it to include out-of-home locations. It will evaluate bids from research agencies during the autumn.

OMG COMES WITH A BRAND NEWS VIDEO AD SCHEDULER

30. 9. 2024 | 3 min read Omnicom Media Group introduces a new way of measuring video advertising and translates it into an approach to planning.

MULTIPLATFORM TV & AUDIO COMPANIES UNITE AROUND FIVE PRIORITIES AS KEYS TO SUCCESS IN TOMORROW’S MEDIA LANDSCAPE

17. 6. 2024 | 9 min read New Industry Charter outlines the collective ambition and joint commitments of multiplatform TV & audio businesses worldwide.

AVERAGE TV VIEWING TIME WAS HIGHER IN THE CZECH REPUBLIC THAN IN EUROPE LAST YEAR

4. 6. 2024 | 2 min read The average daily TV viewing time in the Czech Republic exceeded the average daily time in European countries by six minutes. The comparison was published by the ATO.

TRENDS IN THE COMPLEX TV ADVERTISING ECOSYSTEM IN THE USA AND EUROPE BASED ON THE ALTMAN SOLON STUDY

12. 4. 2024 | 6 min read The findings of Altman Solon's 2023 analysis show that 69% of distributors in Europe (pay TV, traditional broadcasters, streaming platforms) prefer to invest in cross-platform measurement tools, marketers increasingly rely on in-house creative development and media buying, and ad agencies consider impressions and impressions as the most important metric for success when buying TV advertising. Daniel Weinbaum shared key findings from the study in a webinar called Total Advertising Trends with Altman Solon in late February.

WRONG ADS SERVE TO THE WRONG CONSUMER 1 IN 3 TIMES

22. 12. 2023 | 4 min read Agencies report that the wrong ad creative is served to the wrong consumer nearly one in every three times, according to new research.

CO-VIEWING HELPS BOOST STREAMING REACH

12. 4. 2023 | 3 min read A new report from TVision Insights and Tegna illustrates just how much co-viewing impacts viewership numbers on streaming.

NOW IS A KEY MOMENT FOR AGREEMENT ON CROSS-MEDIA MEASUREMENT

20. 3. 2023 | 5 min read The pressure for better cross-media measurement has been building and now is a key moment to agree on five common principles to meet marketers’ needs and improve the consumer ad experience.

TV ADVERTISING ISN’T DEAD – IT JUST NEEDS MORE EFFECTIVE STRATEGIES

18. 2. 2023 | 5 min read Unifying the best brand-safe linear and digital strategies is the new advertising reality, argues Ampersand’s chief technology officer Gerrit Niemeijer.

YES, TV IS AN ATTENTION BARGAIN – BUT EVEN MORE SO THAN LUMEN THINK

21. 12. 2022 | 5 min read It’s hard to read incredibly positive things about TV advertising and yet be compelled to argue with them, but sometimes you have to, says Thinkbox’s Matt Hill.

WHY MARKETERS NEED TO OPTIMISE MEDIA INVESTMENT IN THE COST-OF-LIVING CRISIS

26. 11. 2022 | 6 min read The cost-of-living crisis presents marketers with perhaps an even bigger challenge than the pandemic. They will need to optimise media investment, writes Azerion’s Paul Lowrey.