THE IMPORTANCE OF INTEGRATING DIGITAL AND TRADITIONAL MARKETING

8. 11. 2023 | 5 min read Denis Sinelnikov is the CEO of Media Components and Curis Digital, an award-winning, full-service digital marketing agency.

INCREASE IN FEES FOR PUBLIC TELEVISION DOES NOT MAKE SENSE TO US, SAYS DIRECTOR OF PRIMA

20. 10. 2023 | 1 min read The amendment to the media law is a hot topic not only in radio but also in private television. How hard is it to make TV series today under the pressure of Netflix production? And how does the TV viewer actually behave today?

“WHAT’S YOUR FAVOURITE BANNER AD?” SAID NO ONE EVER: WHY CREATIVES STILL LOVE TV

9. 10. 2023 | 10 min read Marketers are reportedly falling out of love with TV - but what do creatives think about the future of the medium?

IPSOS STUDY: TRUST IN TRADITIONAL MEDIA CONTINUES – TELEVISION IS THE MAIN SOURCE OF INFORMATION IN AUSTRIA

7. 10. 2023 | 2 min read UNESCO, in cooperation with Ipsos, recently published a groundbreaking study looking at the sources of misinformation in countries where elections will be held next year. The results of the study offer a fascinating insight into the media landscape, particularly in Austria.

TV SLIPS OUT OF MARKETERS’ TOP-RANKED MEDIA CHANNELS

22. 9. 2023 | 5 min read TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023.

GWI STUDY: GLOBAL MEDIA LANDSCAPE

9. 6. 2023 | 2 min read GWI has unveiled its new report on global media consumption.

WHAT MILLENNIAL PARENTING CAN TELL US ABOUT GEN ALPHA

17. 5. 2023 | 2 min read Millennial parents are first-generation digital natives and are bringing their understanding of digital life to bear in their approach to parenting, a new report says.

AKA: THE ADVERTISING MARKET IS EXPECTED TO GROW THIS YEAR, BUT AT A SLOWER PACE

16. 5. 2023 | 4 min read AKA estimates that the marketing communications market is worth CZK 136 billion.

CONCERNS ABOUT MEDIA INDEPENDENCE IN CENTRAL EUROPEAN COUNTRIES HAVE INCREASED

2. 5. 2023 | 2 min read Results of a survey of public opinion on media freedom in Poland, the Czech Republic, Slovakia and Hungary presented by the committee for editorial independence with the support of Reporters without borders and the Bakala foundation. It was carried out by the Median agency.

SPIR: INTERNET IS “UNDOUBTEDLY” THE FIRST, INVESTMENTS GREW BY 18% LAST YEAR

17. 4. 2023 | 4 min read Investment in online advertising in the Czech Republic grew by 18% year-on-year in 2020 to reach CZK 57 billion. According to the professional association SPIR, online is the strongest media type on the Czech market.

NEED TO TRIM AD SPEND? KANTAR RESEARCH SUGGESTS WHAT YOU CAN’T AFFORD TO CUT

14. 4. 2023 | 5 min read Television is great on its own, but even more valuable in the mix making other mediums more effective’

4 FACTS THAT WILL SHAPE TV ADVERTISING THROUGHOUT 2023

25. 1. 2023 | 4 min read Each year brings the opportunity to set a new direction and 2023 is no different. Appropriately, CES is a place each January where the future of media comes to life, acting as a guide to help buyers and sellers sink or swim as they navigate a new year.

CZECH MEDIA 2022: VOD BOOM, COST PRESSURE AND LEGISLATIVE FIGHT

30. 12. 2022 | 4 min read No sooner had the media market shaken off the covid downturn than the effects of economic development and rising costs began to show. Several print media outlets closed down, while VOD services developed as expected. 2022 brought that to the media as well.

THE MYTH OF “UNNECESSARY” MARKETING. WHY DOES IT PAY FOR COMPANIES TO INVEST IN PROMOTION IN TIMES OF ECONOMIC RECESSION?

27. 10. 2022 | 17 min read When the harsh reality of an economic recession hits companies, most of them tend to respond somewhat schematically according to the established rules of business logic. However, the more statistical data we have, the more clearly we see that these rules may not be as logical as they may appear at first sight. While in a worsening economic climate CEOs are cutting what they consider “unnecessary” costs - with advertising and marketing traditionally being the first to be cut - marketing experts advise exactly the opposite approach. Experts agree that you can advertise your services and products happily during a boom, but you absolutely must advertise during a recession. Why don’t companies realise this? INFLATION DOES NOT HAVE TO BURY MARKETING COMPLETELY We can draw useful data from an examination of the market response to the economic recession of the early 1980s. Just like today, it was triggered by the global energy crisis - at that time it was caused by the Iranian Revolution. As a result of that geopolitical upheaval, the price of oil began to soar. Later, this period became known in history as the ‘oil shocks’ that drove already high inflation in the Western world into double digits. Historians agree that this was the biggest economic crisis since the Second World War.

ADNORMAL BEHAVIOUR: HOW ADLAND’S PERCEPTIONS OF MEDIA CONSUMPTION HAVE CHANGED

24. 9. 2022 | 5 min read New study examines how adland’s perceptions of media consumption have changed.

THREE ERRORS OF EFFICIENCY

5. 9. 2022 | 8 min read Critics of traditional media channels argue that they are wasteful and expensive. But these critiques are fundamentally flawed – rather than points of weakness they are, in fact, points of strength, argues Alex Murrell, Strategy Director at Epoch.

THE “MAPPING THE MOODS” STUDY REVEALS THE RELEVANCE OF CONTEXT IN MEDIA VIEWING

25. 7. 2022 | 4 min read Technological developments in the world of media affect viewing. A new study commissioned by Screenforce provides evidence of new patterns of video consumption among the expanded population.

MEDIA INVESTMENTS WERE HIGHER IN MAY, BUT GROWTH SLOWED DOWN

20. 6. 2022 | 1 min read Year-on-year growth in advertising investment in media continued in May, but was lower than in the previous month.