MASS COMMUNICATION IS DYING, THE FUTURE BELONGS TO PERSONALIZATION

2. 8. 2025 Why shout through a megaphone to a crowd when you can whisper what interests each individual directly into their ear, asks Michal Orsava, co-founder of Webout. Today, the internet is full of generic content. Mass marketing communication, where one message tries to reach everyone, is gradually losing its effectiveness. Yet companies continue to spend millions… Continue reading MASS COMMUNICATION IS DYING, THE FUTURE BELONGS TO PERSONALIZATION