ADVERTISEMENTS IN CHATGPT APPEAR IN THREE-QUARTERS OF COMMERCIAL QUERIES

14. 10. 2026 | 4 min read According to an analysis by Marketing Miner, adverts appeared in 74.7 per cent of ChatGPT’s 10,800 responses to commercially oriented queries. In nearly nine out of ten cases where the chatbot itself recommended a specific brand, the advertiser differed from the organic recommendation. The prevalence of adverts increased with the specificity of the purchase intention, as shown by an analysis carried out at the end of September.