STUDY USA: MARKETERS ARE TERRIBLE AT JUDGING THE FAME AND UNIQUENESS OF THEIR BRAND ASSETS SAYS EBI RESEARCH

22. 7. 2025 Marketers risk significant blind spots if they use their intuition to judge their branding, but working as a group and deploying consumer research offers a way forward, according to new research from the Ehrenberg-Bass Institute.

OVER 80% OF COMPANIES IN CREATIVE INDUSTRIES USE AI

30. 5. 2025 Within three years, every second Czech company should be using AI. Globally, this figure exceeds 80% in creative industries.

ADVERTISING REPORT 2024: THE ADVERTISING MARKET IN THE CZECH REPUBLIC GREW BY 3%. IT IS STABLE, BUT COMPARED TO THE REST OF THE WORLD, THIS REPRESENTS A SLOWDOWN

15. 5. 2025 The results of the annual Advertising Report 2024 survey are in. The advertising market in the Czech Republic grew by 3%.