HOW TO TURN ADVERTISING ATTENTION INTO LONG-TERM BRAND GROWTH

28. 1. 2025 When building your brand through advertising, there’s one crucial metric that many marketers ignore: attention. In marketing, attention is currency. Much of the goal of advertisements is to capture and hold the focus of their audience. This is known as the attention economy—a space where strategies are designed to guide customers toward a purchase by… Continue reading HOW TO TURN ADVERTISING ATTENTION INTO LONG-TERM BRAND GROWTH

FOCUS ON MARKETING EFFECTIVENESS DECLINES, ACCORDING TO NEW STUDY

17. 6. 2024 The recent “Language of Effectiveness 2024” survey by Marketing Week and Kantar reveals a significant change in companies’ focus on marketing effectiveness. The study, which surveyed more than 1,200 marketers, shows a significant decline in the prioritization of marketing effectiveness. Only 53.4 percent of respondents believe attention to effectiveness has increased over the past three… Continue reading FOCUS ON MARKETING EFFECTIVENESS DECLINES, ACCORDING TO NEW STUDY