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all GroupM VOD creativity efficiency aktv TV Nova TV Prima linear television attention AI QRADVERTISING REPORT 2024: THE ADVERTISING MARKET IN THE CZECH REPUBLIC GREW BY 3%. IT IS STABLE, BUT COMPARED TO THE REST OF THE WORLD, THIS REPRESENTS A SLOWDOWN
15. 5. 2025 The results of the annual Advertising Report 2024 survey are in. The advertising market in the Czech Republic grew by 3%. The year 2024 brought moderate but stable growth to the Czech advertising market. Investments in marketing communications exceeded CZK 150 billion, with television and online media maintaining their dominant position. Despite a global growth… Continue reading ADVERTISING REPORT 2024: THE ADVERTISING MARKET IN THE CZECH REPUBLIC GREW BY 3%. IT IS STABLE, BUT COMPARED TO THE REST OF THE WORLD, THIS REPRESENTS A SLOWDOWN
START OF PRIMA PORT AND PRIMA CASE POSTPONED UNTIL THE SECOND HALF OF THE YEAR
5. 5. 2025 The Prima television group is postponing the launch of its planned new stations Prima Port and Prima Case. The Prima television group will not launch its two planned new channels, Prima Port and Prima Case, for the time being. It originally wanted to launch Prima Case in the first quarter of the year, but postponed… Continue reading START OF PRIMA PORT AND PRIMA CASE POSTPONED UNTIL THE SECOND HALF OF THE YEAR
WHAT’S IN STORE FOR THE MEDIA GIANTS? TURBULENT CHANGES AND ACQUISITIONS
6. 10. 2024 Big media companies may fundamentally reshuffle their portfolios, estimates Erika Luzsicza based on current developments. Believe It or Not was one of the iconic series of the 1990s. When browsing foreign news from the TV and streaming industry, readers can easily feel like they are in that show. For once we read how streaming platforms… Continue reading WHAT’S IN STORE FOR THE MEDIA GIANTS? TURBULENT CHANGES AND ACQUISITIONS