AI AGENTS HAVE PURCHASED ADVERTISING SPACE ON THE CZECH MARKET FOR THE FIRST TIME

23. 6. 2026 | 3 min read The first purchase of advertising space via autonomous AI agents has taken place on the Czech digital market. The pilot project between Omnicom Media and Mafra, on behalf of their client Skylink, was technically facilitated by R2B2.

MEDIA 2025: THE EMERGENCE OF ONEPLAY, THE FIGHT FOR THE CZECH AND THE CZECH ONLY AND THE FEARS OF AI

2. 1. 2026 | 12 min read Uncertainty about the impact of artificial intelligence, potential regulatory changes, changing user behaviour and a volatile and spillover advertising market are increasing pressures on the survival of media companies.

OTT VIEWING TAKES OFF IN CZECH REPUBLIC

25. 8. 2023 | 1 min read The viewing of video content on the internet is growing by around a third each year in the Czech Republic.

TV ÓČKO INCREASED REVENUES LAST YEAR, MADE A SMALL LOSS

24. 7. 2023 | 2 min read The Óčko group of music TV stations increased revenues last year, but made a small loss due to a decline in viewership.

INTERNET VIDEO VIEWING “SKYROCKETING” IN THE CZECH REPUBLIC

22. 2. 2022 | 2 min read Internet video viewing “skyrocketing” in the czech republic according to the national transmission company CRa.

NOVA, SEZNAM AND PRIMA ARE THE STRONGEST CZECH MEDIA BY SALES

3. 2. 2021 | 4 min read We have prepared a ranking of the top media on the Czech market in terms of turnover based on sales in 2019.