BRAND LOVE SCALES—SO STOP SETTLING FOR BEING LIKED

29. 7. 2025 Here’s the brutal truth: Being liked by your customer isn’t enough. It never was.

SUMMER-FLAVOURED TV ADS: ROMANTIC LOVE STORY THAT MELTS EVEN THE TOUGHEST HEARTS—AND WALLETS

19. 7. 2025 Love and summer are universal themes that everyone can relate to. A first kiss at sunset, a shared drink on the beach, or playful flirting in the pool become a natural part of a brand’s story in advertising spots. Hot days, setting suns, the salty scent of the sea, and the first shy touches—these are images that instantly evoke memories and desires. A TV ad has the power to turn a few seconds on screen into an emotion that lasts all summer long.