COCA-COLA, UNILEVER SHOW THE POWER OF WORLD CUP MARKETING

28. 7. 2026 | 3 min read Coca-Cola and Unilever each delivered some of their strongest quarterly performances in years, with both companies crediting their extensive World Cup campaigns.

STUDY MEDIAVISION: US STREAMERS TAKE 75% OF EUROPE’S ONLINE VIEWING, SAYS MEDIAVISION

11. 3. 2026 | 2 min read US streaming services now account for around three quarters of online video viewing across Europe, underlining the scale of the challenge facing local platforms as audiences continue to shift online.

STREAMING AND OTT SERVICES LOCALIZE CONTENT INTO ENGLISH THANKS TO AI

23. 1. 2025 | 4 min read It seems the opportunity to enter new markets with a foreign service has never been easier. The magic called AI can even handle localization into Czech. But it comes with some pitfalls.