STUDY BY BARB: LIVE TV STILL ACCOUNTS FOR 45% OF VIEWING AS STREAMING HITS 38% IN 2025

19. 2. 2026 Barb has published a new report, What People Watched in 2025, arguing that UK viewing habits are better explained by adaptation than a clean break from linear television. The report spans live and on-demand viewing across broadcasters’ VOD services, subscription streamers and video-sharing platforms, bringing the different parts of the TV ecosystem into a single… Continue reading STUDY BY BARB: LIVE TV STILL ACCOUNTS FOR 45% OF VIEWING AS STREAMING HITS 38% IN 2025