PRIMA IS BROADCASTING THE CZECH WOMEN’S WIMBLEDON FINAL; IT HOLDS A SUBLICENCE FROM EUROSPORT

10. 7. 2026 | 2 min read The historic clash between two Czech tennis players in the Wimbledon final will also be shown on free-to-air television. It will be broadcast on TV Prima’s main channel.

SPORTS KEEPS VIEWERS CONNECTED TO TRADITIONAL TELEVISION

6. 7. 2026 | 2 min read Inscape's Q1 2026 data shows sports viewing grew to 1.8 hours weekly, but traditional TV's dominance is slipping as streaming claimed 12% of sports time—up from 11.5% a year prior.

NOVA WILL BROADCAST ITS NEWS PROGRAMME LIVE FROM BRNO’S MAIN SQUARE THIS SATURDAY

19. 6. 2026 | 1 min read TV Nova is moving its Saturday edition of *Televizní noviny* to the centre of Brno. Presenters Lucie Borhyová and Rey Koranteng will broadcast the main news programme from Náměstí Svobody as part of the Czech Republic MotoGP Grand Prix weekend.

SCHEDULE OF LIVE BROADCASTS FROM THE 2026 FIFA WORLD CUP ON ČT SPORT, NOVA ACTION AND TV NOVA

8. 6. 2026 | 3 min read We have put together a guide to the live broadcasts from this year’s World Cup, which will be shown on the sports channel ČT sport, the Nova Action channel, and – for several matches – the main Nova channel. Around half of the more than one hundred competitive matches played will be shown on ČT or Nova, with all of them available on the Oneplay platform.

SURVEY REVEALS STREAMERS’ DOMINANCE OVER MEDIA SPORTS RIGHTS

16. 3. 2026 | 2 min read Report says driving factors are streaming's 'global reach' and data collection.

GIVING SUSTAINABLE BUSINESSES THEIR FIRST TV SPOTLIGHT

23. 2. 2026 Background B Corp certification is a globally recognised standard for businesses that meet high levels of social and environmental performance, accountability, and transparency. The certification is awarded by B Lab, a non-profit organisation. In the UK, there are thousands of certified B Corps, many of them small businesses with ambitions to reach mainstream audiences at scale. Channel 4 saw an opportunity to use its platform to spotlight these purpose-driven businesses while supporting its own sustainability commitments under the Ad Net Zero Action Plan, an industry initiative to reduce the carbon impact of advertising.

SUPER BOWL LX ATTRACTS NEARLY 125 MILLION U.S. VIEWERS

18. 2. 2026 | 5 min read Viewing peaked at a record 137.8 million; 128.2 million in the U.S. viewed Bad Bunny’s halftime show, which also set records on social media.

WORLD TELEVISION DAY AND HIGHLIGHTS ITS IMPORTANCE AS A MEDIUM THAT SIGNIFICANTLY IMPACTS PEOPLE’S LIVES AND ADVERTISERS’ BUSINESS SUCCESS

21. 11. 2025 | 3 min read World Television Day, which falls on 21 November, aims to highlight the contribution of television as a symbol of communication and global connectivity between people and nations. This year's event is a reminder of the importance of a medium that has been with us for more than seventy years.

TV’S AD REACH CONSOLIDATES, AS SPEND AND AD MINUTES GROW

8. 10. 2025 | 4 min read Initial Q3 TV advertising data from iSpot reveals a landscape that’s steadying while consolidating itself around top networks and programming.

TIVO VIDEO TRENDS REPORT: VIEWERS WATCHING MORE LOCAL CONTENT

2. 10. 2025 | 3 min read Consumer spending on video content grew year-over-year in the second quarter according to report.

AMPERE ANALYSIS: US SPORTS RIGHTS SPEND HITS $30.5BN AS EUROPE STALLS

27. 8. 2025 | 3 min read Spending on US sports rights has surged 122% over the past decade, rising from $13.8bn in 2015 to $30.5bn in 2025, according to new insight from Ampere Analysis.

ONEPLAY, MAGENTA TV, AND TELLY WILL BROADCAST SPARTA, BANÍK, AND PLZEŇ MATCHES

15. 7. 2025 | 2 min read Viewers will be able to watch Sparta, Plzeň, and Baník matches in the preliminary rounds of European football cups live on Oneplay and Premier Sport channels.

SURVEY: MORE VIEWERS TURN TO STREAMING FOR SPORTS

13. 7. 2025 | 3 min read The latest wave from Hub’s sports tracker shows that in just one year, streaming platforms have made great strides toward becoming the “home base” for sports.

KOOPERATIVA TESTED A NEW VIRTUAL ADVERTISEMENT. WHAT DID IT SHOW?

16. 6. 2025 | 3 min read An advertisement that is not in the stadium but is still visible on LED panels. Kooperativa tested it during the Croatia-Czech Republic qualifying match thanks to Overlay technology.

STUDY: 61% OF WEEKLY TV VIEWING TAKES PLACE ON STREAMING SERVICES

4. 6. 2025 | 2 min read More U.S. viewers now say they use FAST services to watch live content (40%) than cable and satellite, according to Horowitz Research

ONEPLAY SPORT AND NOVA SPORT WILL BROADCAST THE 2025 FIFA CLUB WORLD CUP

23. 5. 2025 | 3 min read The first collaboration between Oneplay Sport and Nova Sport will bring all matches from the 2025 FIFA Club World Cup. It will take place from 15 June to 13 July.

TELEVISION REMAINS THE MOST TRUSTED SOURCE OF NEWS AND JOURNALISM, ACCORDING TO A REPORT BY RESSOLUTION

19. 5. 2025 | 7 min read Television remains a key pillar of news and continues to enjoy high levels of trust and usage. This was confirmed by the 2024 ResSOLUTION study titled News in the Age of Media Fragmentation, which examined the news consumption habits of the Czech online population. The study provided a wealth of data showing that even in the digital platform era, television maintains its strong position.

MAJORITY OF CONSUMERS PREFER TO WATCH TV WITH ADS IF IT’S CHEAPER, NEW REPORT REVEALS

2. 2. 2025 | 3 min read Hub Research finds that two-thirds of viewers deem ads during live events more tolerable than ads during on-demand content.