Tag: linear television
HOW TO USE UNSOLD INVENTORY TO PROVE TV’S EFFECTIVENESS
28. 11. 2025 Transfer Media, Belgium’s sales house for premium thematic and kids channels, worked with DSTRSD media to turn unsold linear TV minutes into measurable single product commerce tests. The goal was to show how unused airtime can support a low effort conversion pilot that brings incremental revenue and gives sales teams concrete evidence on audience response,… Continue reading HOW TO USE UNSOLD INVENTORY TO PROVE TV’S EFFECTIVENESS
STUDY UK: BRAND-BUILDING WINS OVER PERFORMANCE FOR UK MARKETERS
19. 11. 2025 Marketers in the UK are shifting away from spending on performance-building activities and leaning more towards brand-building in 2026, according to a new study about media budgets. The ISBA findings – published in partnership with Ebiquity and the World Federation of Advertisers – found that 37% of UK marketers are planning to increase their share… Continue reading STUDY UK: BRAND-BUILDING WINS OVER PERFORMANCE FOR UK MARKETERS
NOVA GOLD BROADCASTS FROM 3 NOVEMBER AS NOVA KRIMI
3. 11. 2025 Nova Gold broadcasts from Monday 3 November under the new name Nova Krimi. It also has a new visual identity and station motto. As of 6am on 3 November, the Nova Gold station has been renamed Nova Krimi and has also been given a new visual identity. The move marks the culmination of a gradual… Continue reading NOVA GOLD BROADCASTS FROM 3 NOVEMBER AS NOVA KRIMI
WPP STUDY: FICTION SERIES DRIVE STREAMING; LOCAL PRODUCTIONS KEEP GREAT RATINGS ON TV
31. 10. 2025 Feature series are one of the main attractions for prepaid customers in the region, according to a study by WPP Media’s VideoTrack CEE. Although streaming platforms are the primary place where online viewers discover new (mostly global) series, local TV series from traditional broadcasters still attract excellent audiences to their TV screens, according to WPP… Continue reading WPP STUDY: FICTION SERIES DRIVE STREAMING; LOCAL PRODUCTIONS KEEP GREAT RATINGS ON TV
STUDY USA: 60% OF TV TIME SPENT VIEWING STREAMING CONTENT
30. 10. 2025 Sports remains strong for linear broadcasters, but streaming platforms are challenging their status. Television viewers are spending more time watching streaming content than linear TV, but sports continues to be a bright spot for broadcasters, according to the findings of a Samba TV market report. The report, “The State of Streaming U.S. Market Q4 2025,”… Continue reading STUDY USA: 60% OF TV TIME SPENT VIEWING STREAMING CONTENT
INSIDE FRANCETV PUBLICITÉ’S ADSPACE•IA’S PLANNING LAYER
14. 10. 2025 FranceTV Publicité is transitioning its media buying operations into an AI-assisted mode. ADspace•ia now produces real-time, inventory-aware recommendations for TV-cross-video campaigns. It executes these plans as a managed service on france.tv’s premium offer. For sales houses, this marks a tangible step in AI commercialisation: algorithmic Total Video mixes enriched with attention and carbon reporting. AI… Continue reading INSIDE FRANCETV PUBLICITÉ’S ADSPACE•IA’S PLANNING LAYER
STUDY: ADDRESSABLE TV UNLOCKS GROWTH IN A FRAGMENTED MARKET
7. 10. 2025 Research from Dish Media argues that advertisers are missing millions of consumers by underutilizing addressable TV in their media strategies. As Advertising Week 2025 gets underway, Dish Media has released research that argues advertisers are missing millions of consumers by underutilizing addressable TV in their media strategies. The study, which was done in partnership with… Continue reading STUDY: ADDRESSABLE TV UNLOCKS GROWTH IN A FRAGMENTED MARKET
FOOTBALL HELPS CABLE, BROADCAST RECLAIM SOME VIEWERS IN AUGUST
16. 9. 2025 Streaming still outpaces traditional TV, but Nielsen’s monthly figures show the first gains for linear outlets in four months. The start of the college football season, and a large cohort of streaming-first viewers returning to school, put a stop to several months of declines in cable and broadcast TV viewing in August. Streaming still outdrew… Continue reading FOOTBALL HELPS CABLE, BROADCAST RECLAIM SOME VIEWERS IN AUGUST
THE FUTURE OF STREAMING IS DIFFERENT AD LOADS FOR EACH VIEWER
28. 8. 2025 As streamers experiment with ad load optimization, their only constraint is the consumer experience. Ad loads on streaming services today are a fraction of what viewers once endured on linear television. While cable and broadcast typically pack in 12 to 16 minutes of commercials per hour, most streaming platforms hover between four and eight minutes… Continue reading THE FUTURE OF STREAMING IS DIFFERENT AD LOADS FOR EACH VIEWER
STUDY USA: NEARLY HALF OF AD-SUPPORTED TV VIEWING IS STREAMING
22. 8. 2025 Streaming accounts for almost half (45.3%) of total US time spent with ad-supported TV, according to a July report from Nielsen. Beyond the chart: YouTube dominates streaming, making up 13.4% of US time spent with streaming TV, according to July data from Nielsen. Netflix is the second-highest streamer, making up 8.8% of time spent. A… Continue reading STUDY USA: NEARLY HALF OF AD-SUPPORTED TV VIEWING IS STREAMING
FALSE PREJUDICES AGAINST TELEVISION. TV REMAINS ESSENTIAL FOR VIEWERS AND ADVERTISERS
13. 8. 2025 “Television is for older people,” “They only show ads on TV,” “I never watch it,” etc. There are many prejudices against television. But is there any truth to them? The answer to this question was provided by a new study from Screenforce titled “The Beauty of TV.” The results, presented during an exclusive webinar, show… Continue reading FALSE PREJUDICES AGAINST TELEVISION. TV REMAINS ESSENTIAL FOR VIEWERS AND ADVERTISERS
STUDY USA: LINEAR’S AD-SUPPORTED ADULT VIEWING SHARE STILL NEAR 70%
7. 8. 2025 Traditional TV content viewing of long-form programming (half-hour and hour-long TV shows) still commands major attention among adults age 18 and up comprising 67.4% share for June for ad-supported linear TV networks, according to the TVB. The non-profit trade association for the ad-supported TV industry says June’s streaming share is 32.6% (excluding YouTube) for long-form… Continue reading STUDY USA: LINEAR’S AD-SUPPORTED ADULT VIEWING SHARE STILL NEAR 70%
PEOPLE LOSING TRUST IN SOCIAL MEDIA AS DISINFORMATION SPREADS
30. 7. 2025 The trust gap between legacy media and social media is growing, as disinformation, fake news, and a lack of regulation knocks people’s confidence in creator-led content, research finds. European consumers trust radio, linear TV, cinema and print due to their established credibility, finds RTL AdAlliance’s The New Life of the Living Room study*, which provides… Continue reading PEOPLE LOSING TRUST IN SOCIAL MEDIA AS DISINFORMATION SPREADS
NIELSEN: AD-SUPPORTED CONTENT REPRESENTED NEARLY 74% OF ALL HOUSEHOLD TV VIEWING IN FIRST SIX MONTHS OF 2025
29. 7. 2025 Ad-supported content across legacy television and streaming platforms watched on household TVs accounted for almost 74% of a TV viewing in the first six months of the year, according to new data from Nielsen. Viewing content with ads gained 1.2 share points to finish at 73.6%, while non-ad supported content consumption dropped to a 26.4%… Continue reading NIELSEN: AD-SUPPORTED CONTENT REPRESENTED NEARLY 74% OF ALL HOUSEHOLD TV VIEWING IN FIRST SIX MONTHS OF 2025
STUDY: TV ADS ARE TOP INFLUENCER OF OLDER ADULTS BUYING RETIREMENT HOMES
27. 7. 2025 Television advertising remains an effective means to market and influence younger baby boomer and Generation X consumers approaching retirement age, according to the findings of a study from the Television Advertising Bureau (TVB). 80% of baby boomers and Gen Xers are reached by TV ads; 94% took some action. “The 2025 Active Adult/Retirement Community Purchase… Continue reading STUDY: TV ADS ARE TOP INFLUENCER OF OLDER ADULTS BUYING RETIREMENT HOMES
TOTAL TV: THE DIVIDE BETWEEN STREAMING AND LINEAR TV NO LONGER MAKES SENSE—IT’S TIME TO SMASH THE BARRIERS
15. 7. 2025 For several years now, it has been said that the divide between linear and streamed television makes no sense from the viewer’s perspective. After all, when people sit down to watch TV, they don’t think about whether it’s time for linear programming or streaming. They are just watching TV. This issue—along with the inefficiencies of… Continue reading TOTAL TV: THE DIVIDE BETWEEN STREAMING AND LINEAR TV NO LONGER MAKES SENSE—IT’S TIME TO SMASH THE BARRIERS
SURVEY: MORE VIEWERS TURN TO STREAMING FOR SPORTS
13. 7. 2025 The latest wave from Hub’s sports tracker shows that in just one year, streaming platforms have made great strides toward becoming the “home base” for sports. A new survey highlights how far major streaming platforms have come in terms of offering sports, with findings that show the number of people who say they watch some… Continue reading SURVEY: MORE VIEWERS TURN TO STREAMING FOR SPORTS
HOW AUTHENTIC PRODUCT PLACEMENT CAPTURES THE STREAMING GENERATION
9. 7. 2025 For many brands, traditional paid media no longer guarantees the results that it used to. Linear TV programming can rack up six-figure invoices, even for start-ups or smaller brands, and more and more consumers are actively avoiding ads on streaming services, no matter the cost. According to a 2024 report, nearly two-thirds of surveyed viewers… Continue reading HOW AUTHENTIC PRODUCT PLACEMENT CAPTURES THE STREAMING GENERATION