CHOCOLATE: A SWEET TREAT AND A POPULAR SUBJECT FOR TV COMMERCIALS

13. 9. 2026 | 12 min read Delicious, velvety-smooth and slowly melting on the tongue. Chocolate has the power to evoke feelings of pleasure, reward and a touch of luxury. We reach for it when we want to treat ourselves, lift our mood or make a challenging day a little more enjoyable. And it becomes even harder to resist when it appears on the television screen. Advertising can turn chocolate into an almost irresistible temptation – the kind that makes us want to get off the sofa and go and find at least a small piece. International Chocolate Day is the perfect opportunity to look back at the history of chocolate and some of the most memorable television commercials it has inspired.

SPRING HOLIDAYS IN CZECH ADVERTISEMENTS: TRADITIONS, BUNNIES AND CELEBRITIES

3. 4. 2026 | 4 min read Easter advertising in the Czech Republic relies primarily on humour, traditional symbols (bunnies, eggs) and specific promotional offers from retail chains. A recurring theme in Easter marketing in the Czech Republic is also “enjoying the holidays without stress”, with a nod to tradition. This is clearly evident, for example, in this year’s Košík campaign, which features Bivoj as a friendly caroler and combines Easter customs with the convenience of modern shopping; it also incorporates regional variations and local traditions.

THE MOST VALUABLE FOOD BRAND IS NESTLÉ, NON-ALCOHOLIC COCA-COLA

20. 8. 2025 | 2 min read Brand Finance has compiled the latest brand value rankings for the food, soft drinks and dairy segments.