GLOBAL ADVERTISING SPEND TO PASS $1 TRILLION FOR THE FIRST TIME THIS YEAR

26. 11. 2024 Global advertising spend is on course to grow 10.7% this year to a total of $1.08trn, with online media leading the charge – the strongest growth rate in six years and the largest absolute rise on record if the post-Covid recovery of 2021 (+27.9% year-on-year) is disregarded - the new forecast represents a 0.2 percentage point (pp) upgrade on WARC’s last global forecast in August.

WARC WARNS: BY FOCUSING ON SHORT-TERM ROI YOU ARE MISSING OUT ON HALF OF MEDIA REVENUES

29. 10. 2024 Research from WARC and Google highlights the importance of investing in solutions such as MMM or attribution, as well as AI, for sustainable growth across the marketing funnel.</strong

ADVERTISING MARKET TO GROW BY A TENTH GLOBALLY THIS YEAR

10. 7. 2024 Magna's updated report on the development of advertising investments brings more optimistic news for the media, writes Pavel Koreň.

AKA: NET INVESTMENT IN ADVERTISING TO GROW BY 8% THIS YEAR, UP FROM 12% LAST YEAR

6. 5. 2024 The Association of Communication Agencies (AKA) and the Association of Media Agencies (ASMEA), in cooperation with ResSolution Group, publish an estimate of the development of net marketing investments on the Czech market.

ADVERTISERS INCREASED ADVERTISING INVESTMENTS, MARKET GREW IN THE FIRST QUARTER

29. 4. 2024 Advertising investment in media increased in the first quarter of this year compared to the same period last year, according to Nielsen monitoring data.

MEDIA STRATEGY: PHD INVESTS THE MOST IN TV ADVERTISING

12. 3. 2024 Auditing firm Media Strategy presents data as part of its PPA Ranking for the full year 2023.

FORECAST: GLOBAL AD SPEND TO GROW FASTER IN 2024

16. 2. 2024 Insider Intelligence forecasts that worldwide spending in digital, traditional, and total media ad spending will all grow faster in 2024 than they did in 2023 (when growth amounted to 0.5 per cent YoY).

BRANDS TO SPEND RECORD £9.5BN ON CHRISTMAS ADVERTISING

9. 12. 2023 Media inflation set to lift ad spend by 4.8% this Christmas, according to Advertising Association and Warc data.

HOW TO IMPROVE ADVERTISING PAYBACK

21. 9. 2023 Advertisers need to understand the different levers they can pull to improve ROI and to identify where resources should be put to maximise returns, reveals new research on the drivers of advertising profitability.

MARKETERS ARE ‘HOPEFUL YET REASONABLE’ AHEAD OF Q4 AND HOLIDAY SEASON

14. 9. 2023 Ad spend may be heading back to the mid-single digit levels seen in the 2010s, but that hasn’t stopped clients from approaching Q4 ad spend with a general sense of uncertainty, agency executives say.

WARC: AD SPENDING ON CTV GROWING, BUT SLOWER THAN RETAIL MEDIA

10. 8. 2023 Connected TV, or CTV for short, is in a growth phase, as viewers and advertisers migrate from linear broadcast television. The channel is being hyped by media owners and ad tech vendors alike as offering the ideal synthesis of TV reach and digital addressability.

AKA: THE ADVERTISING MARKET IS EXPECTED TO GROW THIS YEAR, BUT AT A SLOWER PACE

16. 5. 2023 AKA estimates that the marketing communications market is worth CZK 136 billion.

SPIR: INTERNET IS “UNDOUBTEDLY” THE FIRST, INVESTMENTS GREW BY 18% LAST YEAR

17. 4. 2023 Investment in online advertising in the Czech Republic grew by 18% year-on-year in 2020 to reach CZK 57 billion. According to the professional association SPIR, online is the strongest media type on the Czech market.

REDUCED MARKETING SPENDING LEADS TO A DROP IN SALES

23. 3. 2023 According to AKA research, reduced communication budgets lead to a long-term decline in sales.

WHY MARKETERS NEED TO OPTIMISE MEDIA INVESTMENT IN THE COST-OF-LIVING CRISIS

26. 11. 2022 The cost-of-living crisis presents marketers with perhaps an even bigger challenge than the pandemic. They will need to optimise media investment, writes Azerion’s Paul Lowrey.

REPORT: CTV GROWTH SEES IT ACHIEVE SERIOUS REACH AS SPEND GROWS

30. 9. 2022 With some of the biggest advertising stories this year involving major streamers introducing advertising, a new report puts numbers behind that optimism. Why it matters Connected TV is going mainstream – and this report indicates a much larger reach than we last reported.

ADVERTISING INVESTMENT IN MEDIA HOLDS DOUBLE-DIGIT GROWTH FOR EIGHT MONTHS

20. 9. 2022 All monitored media types showed year-on-year growth in monitored media investment in this year's eighth month. To date, advertising investment in media is up 12 per cent on last year.

GROSS INVESTMENT IN ADVERTISING GREW BY 13% IN SEVEN MONTHS

26. 8. 2022 Gross investment in the purchase of advertising space in the media increased by almost 13% in the first seven months of the year.