NEW SCREAM HITS THEATERS AS AUDIENCES BUZZ WITH ANTICIPATION. BRANDS TAP INTO THE POPULARITY OF HORROR IN ADVERTISING CAMPAIGNS

2. 3. 2026 Three years have passed since the release of Scream 6, and the seventh instalment is now racing into theatres. The trailer for the new film premiered during this year’s Super Bowl, leaving fans of the franchise eager for more. The sixth film was a major commercial success, grossing over $168 million worldwide and becoming the highest-grossing entry in the series on the North American market. It also received positive reviews from both audiences and critics. Horror films are generally popular with viewers, so anticipation is high for the next addition to the franchise. But terror doesn’t come only from movies. Sometimes, audiences let out frightened screams while watching TV ads, too. And let’s be honest, some of them are truly worth it.

A TASTE OF THE WORLD’S CHRISTMAS ADVERTISING

24. 12. 2025 All over the world, Christmas is spent baking, singing carols, using the Gift-o-mat, as well as building a library or going to visit loved ones.

IS A BRIGHTER FUTURE COMING? WITH A TOUCH OF EXAGGERATION, MIND POSITIVITY IN TV ADVERTISING AIMS TO OFFER A MANUAL TO HAPPINESS

20. 3. 2025 Every year, the International Day of Happiness is a reminder of the important role positivity plays in everyday life – and the advertising world is no exception. For some time now, mind positivity has become a key strategy for brands willing to reach customers not only effectively but also with emotions that leave a lasting impression. How can joy, hope, and authenticity turn advertising into inspiration and build loyalty?

WHERE ARE YOU GOING? HOW TO ENGAGE THE AUDIENCE WHEN THEY’RE PROBABLY NOT PAYING ATTENTION

7. 2. 2025 People's attention spans have shrunk and marketers are literally fighting for seconds. What should creatives reach for and what should they try to engage with to make an ad have any impact at all?

WHEN FAITH PRECEDES CREATIVITY: FIVE EXAMPLES OF WORLD RELIGIONS MEETING MARKETING

21. 6. 2024 21 June is not only the first day of summer, it is also International Yoga Day. Yoga is seen as a priceless gift of ancient Indian tradition, embodying the unity of mind and body and the harmony between man and nature. Yoga is not only a physical exercise but also a discovery of a sense of oneness of oneself, the world, and nature. Yoga is part of an ancient practice that has its roots in Hinduism, but it is often not only Hinduism that is making its way into the modern world of advertising thanks to today’s trendy movement. In today’s article, we will therefore look at whether two diametrically opposed concepts, religion and marketing, might accidentally meet.

SWEDISH TV ADVERTISING: THE LONGEST ADVERTISING SERIES AND A FOCUS ON GENDER EQUALITY AND CHILD PROTECTION

20. 8. 2023 Where can you find an alcohol ad that discourages drinking? In sweden, of course! This country is just perfectly doing things its own way. Viewers had to wait a long time for tv advertising. But the swedes have quickly caught up and their ads are among the world’s best. The beginnings of TV broadcasting in Sweden and delayed TV advertising The birth of television broadcasting in Sweden dates back to 1956, when the first television station TV1 was established. In 1966, the first testing colour broadcasts were run, and in 1970 regular colour broadcasting was launched. For a long time, there was only one television channel. TV2 was launched in December 1969, and only a few months later broadcasting in colour started. The full-screen commercial TV4 was launched in 1992.