NEARLY TWO THIRDS OF TV HOMES STREAM VIDEO ON SMART TVS

11. 8. 2023 New Hub survey on changes in smart TV usage also found that music streaming is one of the more popular applications A new survey focusing on changes in smart TV usage has found some obvious trends—the use of smart TVs for video streaming continues to grow—as well as some less obvious developments—streaming music and audio… Continue reading NEARLY TWO THIRDS OF TV HOMES STREAM VIDEO ON SMART TVS

TV ‘AD INTOLERANT’ VIEWERS STILL IN THE MINORITY, STUDY FINDS

7. 8. 2023 As advertising-supported streaming platforms continue to see steady growth, so-called “ad intolerant” television viewers are still in the minority. According to new research from Hub Entertainment Research, about 16% to 17% of viewers say they “can’t tolerate ads, no matter what.” The data was gathered over a two-year period from June 2021 to June 2023.… Continue reading TV ‘AD INTOLERANT’ VIEWERS STILL IN THE MINORITY, STUDY FINDS

USA STUDY: SMART TV OWNERSHIP RISES TO 76% OF TV HOUSEHOLDS

7. 4. 2022 Rapid growth in ownership means that the majority of TV sets (57%) are now smart sets according to new data from Hub Entertainment Research. BOSTON, Mass. —Smart TV ownership, which has played a central role in the growth of streaming media, continues to rise dramatically, according to Hub Entertainment Research’s fourth annual “Connected Home” study. The… Continue reading USA STUDY: SMART TV OWNERSHIP RISES TO 76% OF TV HOUSEHOLDS