HORROR IS TAKING OVER GEN Z: NEW RESEARCH REVEALS A SURPRISING SHIFT IN HALLOWEEN AND DATING HABITS

27. 10. 2026 | 5 min read Watching horror films and TV shows has become the UK's favourite way to spend Halloween, according to new research from the British Board of Film Classification (BBFC). More than a quarter of respondents (27 per cent) would rather go to the cinema or curl up on the sofa with something scary to watch than take part in traditional Halloween activities such as decorating the house (23 per cent), trick-or-treating (17 per cent), or attending themed parties (14 per cent).

NIELSEN: MILLENNIALS STREAM THE MOST HALLOWEEN HORROR

22. 10. 2026 | 5 min read In 2025, Nielsen tracked horror’s slice of October movie watching across four Octobers and found a small but real bump, nearly a full point between 2023 and 2024. Now October 2025 has officially wrapped, the US audience measurement specialist added the newest data point to reveal that horror made up 14.7 per cent of October movie minutes, down from 15.8 per cent in 2024 and right back in the 14.6 per cent to 14.9 per cent range of 2021 through 2023.

NEW SCREAM HITS THEATERS AS AUDIENCES BUZZ WITH ANTICIPATION. BRANDS TAP INTO THE POPULARITY OF HORROR IN ADVERTISING CAMPAIGNS

2. 3. 2026 | 5 min read Three years have passed since the release of Scream 6, and the seventh instalment is now racing into theatres. The trailer for the new film premiered during this year’s Super Bowl, leaving fans of the franchise eager for more. The sixth film was a major commercial success, grossing over $168 million worldwide and becoming the highest-grossing entry in the series on the North American market. It also received positive reviews from both audiences and critics. Horror films are generally popular with viewers, so anticipation is high for the next addition to the franchise. But terror doesn’t come only from movies. Sometimes, audiences let out frightened screams while watching TV ads, too. And let’s be honest, some of them are truly worth it.