DESTINATION: INTERNATIONAL PRESTIGE. ADS OF MAJOR AIRLINES THAT WENT GLOBAL

30. 11. 2025 | 13 min read Christmas is approaching. That means millions of people around the world will be on the move, returning home for the holidays to celebrate with their families. It may be the clearest reminder of how we take air travel for granted in the 21st century and how essential a role it plays in our lives. That is also why we should not forget that 7 December marks International Civil Aviation Day, a testament to the importance of global connectivity. It is the ideal opportunity to take a look at the mark airlines have left in the history of television advertising. The following five campaigns confirm that the identity of airlines reaches far beyond the duties of ordinary carriers. Time and again, they have proven capable of creating commercials that are formative, transformative, and often unforgettable. Home can be anywhere By 1989, planes were slowly becoming a common means of transport even for the global middle class. It was only logical that airlines began adapting their marketing communications accordingly. One truly groundbreaking example came from British Airways, which had just emerged from several years of extensive and demanding privatisation and restructuring under the leadership of Colin Marshall. The company now wanted to position itself as a genuinely global player and was not afraid to use the label “The World’s Favourite Airline.” It could afford to do so thanks to a unique television commercial known simply as The Face.

THE WAVE OF CHRISTMAS CAMPAIGNS ROLLS ON: INTERNATIONAL AND CZECH BRANDS HAVE OPTED FOR TRIED-AND-TESTED FESTIVE THEMES

27. 11. 2025 | 6 min read Capturing consumers’ attention in the run-up to Christmas — a period traditionally overflowing with emotion, nostalgia and an excess of advertising messages — represents an extraordinary challenge for brands. This year, they launched their Christmas campaigns even before Advent. Let’s take a look at more Christmas offerings that are trying to strengthen brand image and persuade both international and Czech television viewers to shop. What really works on consumers?

THIS YEAR’S AVALANCHE OF CHRISTMAS CAMPAIGNS IS ALREADY ROLLING IN, BRINGING DEEP EMOTIONS AND SOCIAL THEMES WITH IT

20. 11. 2025 | 6 min read The leaves have not even all fallen from the trees yet, and the media are already teeming with Christmas campaigns. This year, brands have set out on their Christmas offensive very early indeed. And once again, we can look forward to a flood of time-tested sentiment, nostalgia and emotional stories. Some advertisers, however, are also striking a financial chord this year — which is hardly surprising in the current challenging times. What heavy Christmas artillery have famous brands prepared for consumers this year?

ADVERTISERS REACT TO HOLIDAY CREEP BY PUSHING TV SPEND EARLIER

7. 11. 2025 | 5 min read Advertisers used to call the weeks following Halloween heading into Christmas the “hard eight”. Today, the commercial calendar is morphing in the face of altered shopping habits and brands that refuse to wait a month to capture market demand.

CHRISTMAS CREEP IS HERE AGAIN

3. 11. 2025 | 2 min read Brands and retailers on both sides of the Atlantic are bringing forward the launch of their holiday advertising campaigns, partly in response to consumers bringing forward their spending plans. What’s happening

THE FESTIVE FORMULA: HOW TO WIN LASTING AUDIENCE ATTENTION THIS CHRISTMAS

2. 11. 2025 | 6 min read Christmas ads may be big business, but attention is hard won. Lumen’s Mike Follett reveals how advertisers can sustain festive impact year after year.

MIDDLE-INCOME SHOPPERS FEEL THE HOLIDAY SQUEEZE

29. 10. 2025 | 1 min read Nearly half (49%) of US holiday shoppers earning $80K–$99K are worried that gifts will cost more this year, found a July survey from Bankrate.

GEN Z HOLIDAY SPENDING TANKS IN 2025

22. 9. 2025 | 1 min read Gen Z’s expected holiday spend in 2025 is $1,357, down 22.5% from 2024, according to July data from PwC.

HALLOWEEN ARRIVES EARLY AS RETAILERS LOOK TO SCARE UP SEASONAL SALES

9. 9. 2025 | 3 min read Retailers are wasting no time filling shelves with Halloween goods to entice cost-conscious shoppers to treat themselves with seasonal items.

GEN Z EXPECTS TO MAKE STEEP CUTS TO THEIR HOLIDAY BUDGETS THIS YEAR

5. 9. 2025 | 1 min read US consumers overall will slash their holiday spending about 5% this year, while Gen Zers expect to cut it 23%, per Inkl.

THE MOST WATCHED HOLIDAY SHOW WAS THE POLICIE MODRAVA SERIES. HOW DID THE TVS DO THIS SUMMER?

4. 9. 2025 | 2 min read Police Modrava once again confirmed its strong position in the summer offer and became the most watched show of this year's holiday season.

30% OF SHOPPERS WILL REDUCE SPENDING THIS BLACK FRIDAY/CYBER MONDAY

3. 9. 2025 | 2 min read Wunderkind's survey shows that most consumers plan to take a more strategic approach this holiday season.

STUDY USA: TV IS A MAJOR DRIVER OF HOLIDAY GIFT INSPIRATION

19. 8. 2025 | 2 min read 32% of US connected TV (CTV) users find traditional TV ads useful/helpful for holiday gift info, while 34% say the same about streaming TV ads, according to June 2025 data from LG Ad Solutions.

SUMMER-FLAVOURED TV ADS: THE WETTEST WATER AND HOTTEST SAND IN ADVERTISING

2. 7. 2025 | 9 min read The splash of waves and the soft sound of hot sand beneath your feet—such a scene is one of the strongest summer trump cards in TV advertising. Swimming in the waves evokes freedom, and beach life brings the rhythm of peace and the ease of a summer holiday, drawing the viewer into the story. People are picturing themselves on a seaside beach, ideally with the featured product in hand. TV ads by the water aren’t just about summer. They are a carefully staged dream where the brand shines like the sun in a clear blue sky without a single cloud.

SUMMER-FLAVOURED TV ADS — WHEN BRANDS RIDE THE WAVE OF VACATION VIBES AND CHILL

26. 6. 2025 | 5 min read Success in summer requires more than just the right product. It is important to understand that people live differently during the summer. They move from their living rooms outdoors, spend more time away from home, and consume media differently. They think less, feel more, and shop much more impulsively. They respond to ads that evoke atmosphere and emotion, radiating authenticity, ease, and a natural connection to the summer feel.

TRAVEL FEVER: WHAT ARE THE MOST POPULAR DESTINATIONS THIS SUMMER?

9. 6. 2025 | 4 min read Despite global uncertainty, people are travelling more eagerly than ever, as confirmed by the fact that 79% of Europeans and 71% of Americans plan to go on vacation this summer. Surprisingly, this year’s most popular destinations for Czechs are Italy and Slovakia, winning over the traditional favourite, Croatia. Key findings

STUDY USA: VALENTINE’S DAY 2025: CONSUMERS EXPECTED TO SPEND BILLIONS

11. 2. 2025 | 3 min read U.S. consumers are projected to spend a record-breaking $27.5 billion for Valentine’s Day in 2025. Jewelry, a night out, and flowers top the list of most popular gifts. Retailers are anticipating a boost, especially with the holiday falling on a Friday this year.

VALENTINE’S DAY 2025: HOW BRANDS CAN CONNECT WITH BUYERS

5. 2. 2025 | 3 min read Brands have the opportunity to be part of consumers’ Valentine’s Day 2025 story no matter how they celebrate. Here’s how.