CHRISTMAS CREEP IS HERE AGAIN

3. 11. 2025 | 2 min read Brands and retailers on both sides of the Atlantic are bringing forward the launch of their holiday advertising campaigns, partly in response to consumers bringing forward their spending plans. What’s happening

THE FESTIVE FORMULA: HOW TO WIN LASTING AUDIENCE ATTENTION THIS CHRISTMAS

2. 11. 2025 | 6 min read Christmas ads may be big business, but attention is hard won. Lumen’s Mike Follett reveals how advertisers can sustain festive impact year after year.

MIDDLE-INCOME SHOPPERS FEEL THE HOLIDAY SQUEEZE

29. 10. 2025 | 1 min read Nearly half (49%) of US holiday shoppers earning $80K–$99K are worried that gifts will cost more this year, found a July survey from Bankrate.

GEN Z HOLIDAY SPENDING TANKS IN 2025

22. 9. 2025 | 1 min read Gen Z’s expected holiday spend in 2025 is $1,357, down 22.5% from 2024, according to July data from PwC.

HALLOWEEN ARRIVES EARLY AS RETAILERS LOOK TO SCARE UP SEASONAL SALES

9. 9. 2025 | 3 min read Retailers are wasting no time filling shelves with Halloween goods to entice cost-conscious shoppers to treat themselves with seasonal items.

GEN Z EXPECTS TO MAKE STEEP CUTS TO THEIR HOLIDAY BUDGETS THIS YEAR

5. 9. 2025 | 1 min read US consumers overall will slash their holiday spending about 5% this year, while Gen Zers expect to cut it 23%, per Inkl.

THE MOST WATCHED HOLIDAY SHOW WAS THE POLICIE MODRAVA SERIES. HOW DID THE TVS DO THIS SUMMER?

4. 9. 2025 | 2 min read Police Modrava once again confirmed its strong position in the summer offer and became the most watched show of this year's holiday season.

30% OF SHOPPERS WILL REDUCE SPENDING THIS BLACK FRIDAY/CYBER MONDAY

3. 9. 2025 | 2 min read Wunderkind's survey shows that most consumers plan to take a more strategic approach this holiday season.

STUDY USA: TV IS A MAJOR DRIVER OF HOLIDAY GIFT INSPIRATION

19. 8. 2025 | 2 min read 32% of US connected TV (CTV) users find traditional TV ads useful/helpful for holiday gift info, while 34% say the same about streaming TV ads, according to June 2025 data from LG Ad Solutions.

SUMMER-FLAVOURED TV ADS: THE WETTEST WATER AND HOTTEST SAND IN ADVERTISING

2. 7. 2025 | 9 min read The splash of waves and the soft sound of hot sand beneath your feet—such a scene is one of the strongest summer trump cards in TV advertising. Swimming in the waves evokes freedom, and beach life brings the rhythm of peace and the ease of a summer holiday, drawing the viewer into the story. People are picturing themselves on a seaside beach, ideally with the featured product in hand. TV ads by the water aren’t just about summer. They are a carefully staged dream where the brand shines like the sun in a clear blue sky without a single cloud.

SUMMER-FLAVOURED TV ADS — WHEN BRANDS RIDE THE WAVE OF VACATION VIBES AND CHILL

26. 6. 2025 | 5 min read Success in summer requires more than just the right product. It is important to understand that people live differently during the summer. They move from their living rooms outdoors, spend more time away from home, and consume media differently. They think less, feel more, and shop much more impulsively. They respond to ads that evoke atmosphere and emotion, radiating authenticity, ease, and a natural connection to the summer feel.

TRAVEL FEVER: WHAT ARE THE MOST POPULAR DESTINATIONS THIS SUMMER?

9. 6. 2025 | 4 min read Despite global uncertainty, people are travelling more eagerly than ever, as confirmed by the fact that 79% of Europeans and 71% of Americans plan to go on vacation this summer. Surprisingly, this year’s most popular destinations for Czechs are Italy and Slovakia, winning over the traditional favourite, Croatia. Key findings

STUDY USA: VALENTINE’S DAY 2025: CONSUMERS EXPECTED TO SPEND BILLIONS

11. 2. 2025 | 3 min read U.S. consumers are projected to spend a record-breaking $27.5 billion for Valentine’s Day in 2025. Jewelry, a night out, and flowers top the list of most popular gifts. Retailers are anticipating a boost, especially with the holiday falling on a Friday this year.

VALENTINE’S DAY 2025: HOW BRANDS CAN CONNECT WITH BUYERS

5. 2. 2025 | 3 min read Brands have the opportunity to be part of consumers’ Valentine’s Day 2025 story no matter how they celebrate. Here’s how.

LEGO TO BRING TOYS TO EASTER

3. 2. 2025 | 3 min read LEGO, the Danish toy group, is planning to introduce a range of products for Easter next year, but its marketing activity will be nuanced to allow for consumers’ different approaches to the occasion in different markets.

PRINCESSES, FROGS AND GENIES IN ADVERTISING: FOREIGN BRANDS LOVE FAIRY TALES

16. 1. 2025 | 7 min read Fairy tales accompany us throughout our lives. In childhood, they carry us away on waves of imagination, in adulthood, we tell fairy tales to our children and grandchildren to simply explain the difference between good and evil and to pass on to them the values of life. In addition, fairy tales are a great element for advertising because they help consumers make an emotional and personal connection with brands. And that’s why fairy tale themes have been found across modern advertising in various forms for a very long time.

WHO SITS IN FRONT OF THE TV THE MOST (NOT ONLY) AT CHRISTMAS? BOOMLAB KNOWS THE ANSWER

5. 12. 2024 | 3 min read TV advertising costs a lot of money. Too big to shoot in the dark. Let the relevant data from BoomLab's marketing lab help you shine a light. Find out exactly who is sitting on the couch in front of the TV at Christmas and how to reach them with expensive but still mega-effective TV spots. Few of us can go without TV Half of the Czech Republic watches TV every day. Another fifth at least a few times a month. On the other hand, only 5% of us do not watch TV at all. That is, much less than those who boast about it over hot tea in a café. The best way to sell fluffy slippers, geriavit and trekking poles is through a TV campaign, because almost everyone in their fifties and sixties sits on the couch in front of the TV. List, Android and family What else does the data say about people who have a remote control growing into the palm of their hand? They're more likely to be less educated, happy to read a magazine with a crossword puzzle and some deeply human story of a superficial celebrity. They are more likely to use Seznam to search, even nowadays they text on New Year's Eve and prefer Android to iPhone. In short, they're frozen ten or twenty years behind.

STUDY UK: IPA RESEARCH REVEALS HOW MUCH AVERAGE BRIT INTENDS TO SPEND THIS CHRISTMAS

8. 10. 2024 | 3 min read The average British consumer expects to spend almost £600 (£593.90) on core Christmas-related products and activity - including food, gifts, decorations, socialising and travelling - during the 2024 festive period. This is according to the IPA’s annual Christmas-focussed survey of 2,000 UK adults, carried out by Opinium.