INTERNATIONAL COFFEE DAY: THE HISTORY OF COFFEE AND COFFEE-FLAVOURED TV COMMERCIALS

1. 10. 2026 | 10 min read The aroma of freshly ground coffee, the first sip in the morning, a short break during a busy working day, or meeting friends over a cup of espresso. For millions of people, coffee is an everyday ritual. But it is also a major global commodity and a source of livelihood. This is what International Coffee Day, celebrated on 1 October, reminds us of. Coffee has also secured a firm place in the world of advertising, where for decades it has symbolised energy, comfort, togetherness and a relaxed lifestyle. In creative television commercials, an ordinary cup becomes the hero of stories filled with the irresistible aroma of coffee – stories that make us want to get up and head straight for the coffee machine.

“SEX SELLS.” HOW HAS THE USE OF EROTICA EVOLVED IN ADVERTISING?

30. 7. 2025 | 9 min read Oldřich Vávra from the Prague University of Economics focuses on the development of advertising in other industries, and this time he describes the history of sexuality in advertising.