SHREK CELEBRATES 25 YEARS: THE GREEN OGRE REMAINS A GREAT SOURCE OF INSPIRATION FOR ADVERTISING CAMPAIGNS

16. 5. 2026 | 9 min read A quarter of a century has just passed since the birth of the grumpy ogre from the swamp, who won over several generations of fans and remains one of the most recognisable film characters in the world. His distinctive humour and iconic visual style continue to attract the attention of marketers and major brands. The expected return of the series with Shrek 5 also suggests that interest in the franchise will continue to grow within the advertising world.

BRANDSTORMING: KOŠÍK, OREA OR PARTNERS BANKA SHARED CAMPAIGN RESULTS

9. 4. 2025 | 11 min read How successful was the rebranding of Košík and what is next for Partners Banka and Pokáč. This was also heard at this year's Brandstorming conference.

CREATIVITY INCREASES THE CHANCES OF INNOVATION TO SUCCEED

4. 4. 2025 | 6 min read Most innovations are currently failing, but creative communication can contribute to their success, writes Kristián Hloušek from Marketup.

THREE TIPS ON HOW TO ENGAGE CUSTOMERS WITH ADVERTISING AND NOT BURN THE BUDGET

3. 3. 2025 | 5 min read There are several ways to get viewers' attention with your creative without having to invest millions, writes Votějch Prokeš of Behavio.